Erik Bertrand Larssen’s “Hell Week” program has specific tenants to help you become your better self in seven days. To pay off these tenants we created a campaign that enourages people to "Go Through Hell"  push themselves to their limits. Throughout the campaign we expounded on specific aspects of the program to help people process at a high level, feel empowered and, most importantly, buy the "Hell Week" book.

Erik Bertrand Larssen’s “Hell Week” program has specific tenants to help you become your better self in seven days. To pay off these tenants we created a campaign that enourages people to "Go Through Hell"  push themselves to their limits. Throughout the campaign we expounded on specific aspects of the program to help people process at a high level, feel empowered and, most importantly, buy the "Hell Week" book.

Erik Bertrand Larssen’s “Hell Week” program has specific tenants to help you become your better self in seven days. To pay off these tenants we created a campaign that enourages people to "Go Through Hell"  push themselves to their limits. Throughout the campaign we expounded on specific aspects of the program to help people process at a high level, feel empowered and, most importantly, buy the "Hell Week" book.