THE DISTILLERY
Physical / Digital Installation
Art Direction / Illustration / Design
2015
THE DISTILLERY
Physical / Digital Installation
Art Direction / Illustration / Design
2015
THE DISTILLERY
Physical / Digital
Installation
Art Direction / Illustration / Design
2015
THE DISTILLERY
Physical / Digital Installation
Art Direction / Illustration / Design
2015
THE DISTILLERY
Physical / Digital Installation
Art Direction / Illustration / Design
2015
To celebrate the renvoation of their new distillery visitor center, Woodford Reserve asked us to create a physical/digital experience that could tell the full Woodford Reserve story, leaving guests with a great feeling for the brand no matter if they had time to take the tour or not? To add to the challenge we gave ourselves 7 minutes to tell this story in order to keep traffic flowing and more users the chance to interact.
To celebrate the renvoation of their new distillery visitor center, Woodford Reserve asked us to create a physical/digital experience that could tell the full Woodford Reserve story, leaving guests with a great feeling for the brand no matter if they had time to take the tour or not? To add to the challenge we gave ourselves 7 minutes to tell this story in order to keep traffic flowing and more users the chance to interact.
To celebrate the renvoation of their new distillery visitor center, Woodford Reserve asked us to create a physical/digital experience that could tell the full Woodford Reserve story, leaving guests with a great feeling for the brand no matter if they had time to take the tour or not? To add to the challenge we gave ourselves 7 minutes to tell this story in order to keep traffic flowing and more users the chance to interact.
To celebrate the renvoation of their new distillery visitor center, Woodford Reserve asked us to create a physical/digital experience that could tell the full Woodford Reserve story, leaving guests with a great feeling for the brand no matter if they had time to take the tour or not? To add to the challenge we gave ourselves 7 minutes to tell this story in order to keep traffic flowing and more users the chance to interact.
To celebrate the renvoation of their new distillery visitor center, Woodford Reserve asked us to create a physical/digital experience that could tell the full Woodford Reserve story, leaving guests with a great feeling for the brand no matter if they had time to take the tour or not? To add to the challenge we gave ourselves 7 minutes to tell this story in order to keep traffic flowing and more users the chance to interact.
Client
Woodford Reserve
Agency
Code & Theory
Role
Senior Art Director
Client
Woodford Reserve
Agency
Code & Theory
Role
Senior Art Director
Client
Woodford Reserve
Agency
Code & Theory
Role
Senior Art Director
Interactive Installation Video
The physical digital installation was a collaboration between myself, developer Richard Lehman, the in-house industrial design team led by Geoff Baldwin and writer, Nick Francis.
Interactive Installation Video
The physical digital installation was a collaboration between myself, developer Richard Lehman, the in-house industrial design team led by Geoff Baldwin and writer, Nick Francis.
Interactive Installation Video
The physical digital installation was a collaboration between myself, developer Richard Lehman, the in-house industrial design team led by Geoff Baldwin and writer, Nick Francis.
Installation Photos
The physicality of the installation was designed to reflect the idea of a wood beam from the ceiling of the building being sliced crosswise to reveal the digital “rings” of history behind the Woodford Reserve brand. The final structure was designed and built by Geoff Baldwin, Dan Senatore and Anna Perella.
Installation Photos
The physicality of the installation was designed to reflect the idea of a wood beam from the ceiling of the building being sliced crosswise to reveal the digital “rings” of history behind the Woodford Reserve brand. The final structure was designed and built by Geoff Baldwin, Dan Senatore and Anna Perella.
Installation Photos
The physicality of the installation was designed to reflect the idea of a wood beam from the ceiling of the building being sliced crosswise to reveal the digital “rings” of history behind the Woodford Reserve brand. The final structure was designed and built by Geoff Baldwin, Dan Senatore and Anna Perella.
User Interface Design
The interactive kiosks feature a large touch screen display where visitors can gesturally drag and open floating postcards to learn more about the distillery while they wait for an on-site tour. I was responsible for concepting and designing the interface experience that highlighted Woodford's history through animations, video, and games.
User Interface Design
The interactive kiosks feature a large touch screen display where visitors can gesturally drag and open floating postcards to learn more about the distillery while they wait for an on-site tour. I was responsible for concepting and designing the interface experience that highlighted Woodford's history through animations, video, and games.
User Interface Design
The interactive kiosks feature a large touch screen display where visitors can gesturally drag and open floating postcards to learn more about the distillery while they wait for an on-site tour. I was responsible for concepting and designing the interface experience that highlighted Woodford's history through animations, video, and games.
Distillery Map Illustration
Hand drawn distillery map, illustrated with ink and pencil, for use in the interactive experience. to give visitors a sense of where each historical tidbit of Woodford's distillery took place.
Distillery Map Illustration
Hand drawn distillery map, illustrated with ink and pencil, for use in the interactive experience. to give visitors a sense of where each historical tidbit of Woodford's distillery took place.
Distillery Map Illustration
Hand drawn distillery map, illustrated with ink and pencil, for use in the interactive experience. to give visitors a sense of where each historical tidbit of Woodford's distillery took place.
FEATURED PROJECTS
Who Deserves A Holiday Bonus?Campaign Development
Tax Like A BossCampaign Development
Kraken RumCampaign Development
New WorldsFilm Art Direction & Branding
Hilton ClubDigital Installation
Space RabbisNFT Collection
That Guy Who Ripped Off All Those PeopleFilm Art Direction & Branding
Patrón x BarsysPackaging Design
Stun LoveBrand Development
Mixes Best With AnythingCampaign Development
The Glass Doesn't Make The MartiniCampaign Development
Protein WorldCampaign Development
SIN ST BBQBrand & Identity
TidWitsIllustration Series
If My Mother Were A KangarooBook Design & Illustration
Movember KingCampaign Development
The Most Famous Coloring CookbookBook Design & Illustration
Jiffy LubeCampaign Development
Grilled DogsCampaign Development
Hell WeekBrand & Identity
Cheesy TotsCampaign Development
Chicken Fries Are BackCampaign Development
The AgencyComic Series
7UPCampaign Development
Balls on the LawnBook Illustration & Art Direction
The ReserveProgram Development
Mac n' CheetosCampaign Development
Tank Jet StudiosBranding & Identity
Jack Daniel's Tennessee FireCampaign Development
Brown Forman Admin OneDigital Installation
The DistilleryPhysical / Digital Installation
SunkistSocial Campaign
The HalfGraphic Novella
Crude CruisersIllustration Series
Brancas PitchPoster Design
Mine GamesGame Design
CONTACT / FOLLOW
