hellweek_knockout

HELL WEEK

Branding & Identity

Art Direction / Product Design

2016

 

HELL WEEK

Branding & Identity

Art Direction / Product Design

 2016

HELL WEEK

Branding & Identity

Art Direction /

Product Design

2016

HELL WEEK

Branding & Identity

Art Direction / Product Design

2016

 

HELL WEEK

Branding & Identity

Art Direction / Product Design

2016

Erik Bertrand Larssen’s “Hell Week” program has specific tenants to help you become your better self in seven days. To pay off these tenants we created a campaign that enourages people to "Go Through Hell"  push themselves to their limits. Throughout the campaign we expounded on specific aspects of the program to help people process at a high level, feel empowered and, most importantly, buy the "Hell Week" book.

Erik Bertrand Larssen’s “Hell Week” program has specific tenants to help you become your better self in seven days. To pay off these tenants we created a campaign that enourages people to "Go Through Hell"  push themselves to their limits. Throughout the campaign we expounded on specific aspects of the program to help people process at a high level, feel empowered and, most importantly, buy the "Hell Week" book.

Erik Bertrand Larssen’s “Hell Week” program has specific tenants to help you become your better self in seven days. To pay off these tenants we created a campaign that enourages people to "Go Through Hell"  push themselves to their limits. Throughout the campaign we expounded on specific aspects of the program to help people process at a high level, feel empowered and, most importantly, buy the "Hell Week" book.

Client                                                   

Erik Bertrand Larssen

Agency                                                

Code & Theory                                    

Role                                                    

Senior Art Director  

                     

Client                                                        

Erik Bertrand Larssen                          

Agency                                                  

Code & Theory                                      

Role                                                      

Senior Art Director

Brand Photoshoot

Art Direction for assets used in site, social and press. Photography by Soraya Zaman.

Brand Photoshoot

Art Direction for assets used in site, social and press. Photography by Soraya Zaman.

Website Design

Full responsive systematic site design across desktop, tablet and mobile. The site gave would-be Hell Week participants a central hub to learn more about the program and learn about news, events and promotions surrounding the release of the book.

Website Design

Full responsive systematic site design across desktop, tablet and mobile. The site gave would-be Hell Week participants a central hub to learn more about the program and learn about news, events and promotions surrounding the release of the book.

Website Design

Full responsive systematic site design across desktop, tablet and mobile. The site gave would-be Hell Week participants a central hub to learn more about the program and learn about news, events and promotions surrounding the release of the book.

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HellWeek_website_BOOK_1280
HellWeek_website_ABOUT_ERIK_1280
HellWeek_website_COMMUNITY_1280

Social Campaign

Social content creation for Facebook, Instagram and Twitter. Animations by Riley Walker.

Social Campaign

Social content creation across Facebook, Instagram and Twitter. Animations by Riley Walker.

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CONTACT / FOLLOW

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