hellweek_knockout

HELL WEEK

Branding & Identity

Art Direction / Product Design

2016

 

HELL WEEK

Branding & Identity

Art Direction / Product Design

 2016

HELL WEEK

Branding & Identity

Art Direction /

Product Design

2016

HELL WEEK

Branding & Identity

Art Direction / Product Design

2016

 

HELL WEEK

Branding & Identity

Art Direction / Product Design

2016

Erik Bertrand Larssen’s “Hell Week” program has specific tenants to help you become your better self in seven days. To pay off these tenants we created a campaign that enourages people to "Go Through Hell"  push themselves to their limits. Throughout the campaign we expounded on specific aspects of the program to help people process at a high level, feel empowered and, most importantly, buy the "Hell Week" book.

Erik Bertrand Larssen’s “Hell Week” program has specific tenants to help you become your better self in seven days. To pay off these tenants we created a campaign that enourages people to "Go Through Hell"  push themselves to their limits. Throughout the campaign we expounded on specific aspects of the program to help people process at a high level, feel empowered and, most importantly, buy the "Hell Week" book.

Erik Bertrand Larssen’s “Hell Week” program has specific tenants to help you become your better self in seven days. To pay off these tenants we created a campaign that enourages people to "Go Through Hell"  push themselves to their limits. Throughout the campaign we expounded on specific aspects of the program to help people process at a high level, feel empowered and, most importantly, buy the "Hell Week" book.

Client                                                   

Erik Bertrand Larssen

Agency                                                

Code & Theory                                    

Role                                                    

Senior Art Director  

                     

Client                                                        

Erik Bertrand Larssen                          

Agency                                                  

Code & Theory                                      

Role                                                      

Senior Art Director

Brand Photoshoot

Art Direction for assets used in site, social and press. Photography by Soraya Zaman.

Brand Photoshoot

Art Direction for assets used in site, social and press. Photography by Soraya Zaman.

Website Design

Full responsive systematic site design across desktop, tablet and mobile. The site gave would-be Hell Week participants a central hub to learn more about the program and learn about news, events and promotions surrounding the release of the book.

Website Design

Full responsive systematic site design across desktop, tablet and mobile. The site gave would-be Hell Week participants a central hub to learn more about the program and learn about news, events and promotions surrounding the release of the book.

Website Design

Full responsive systematic site design across desktop, tablet and mobile. The site gave would-be Hell Week participants a central hub to learn more about the program and learn about news, events and promotions surrounding the release of the book.

HellWeek_website_LANDING_1280_2
hellweek_site_responsive2
HellWeek_website_BOOK_1280
HellWeek_website_ABOUT_ERIK_1280
HellWeek_website_COMMUNITY_1280

Social Campaign

Social content creation for Facebook, Instagram and Twitter. Animations by Riley Walker.

Social Campaign

Social content creation across Facebook, Instagram and Twitter. Animations by Riley Walker.

calendar
HellWeek_social_quote2
HW_7days_day1
iphone
HellWeek_yellow_tie
HellWeek_motivational1
HellWeek_motivational_quote.2
HW_badge
HellWeek_book3
HellWeek_RULE1
HellWeek_fireescape
BestofHellWeek_1
HW_7days_badge2
HellWeek_text3
HellWeek_shadow
hellweek_influencers1
HW_military
HellWeek_RULE5
hellweek_influencers2
HellWeek_RULE2_2
HellWeek_handshake
HellWeek_quote1
HellWeek_book2_IG
6e5f5a7c-4011-468f-ac07-a09a8e23f56a
EBL_facebook_coverphoto

FEATURED PROJECTS

SIN ST BBQBrand & Identity

TidWitsIllustration Series

Protein WorldCampaign Development

Movember KingCampaign Development

The Most Famous Coloring CookbookBook Design & Illustration

Jiffy LubeCampaign Development

Grilled DogsCampaign Development

Hell WeekBrand & Identity

Cheesy TotsCampaign Development

Chicken Fries Are BackCampaign Development

The AgencyComic Series

7UPCampaign Development

Balls on the LawnBook Illustration & Art Direction

The ReserveProgram Development

Mac n' CheetosCampaign Development

Tank Jet StudiosBranding & Identity

Jack Daniel's Tennessee FireCampaign Development

Brown Forman Admin OneDigital Installation

The DistilleryPhysical / Digital Installation

SunkistSocial Campaign

The HalfGraphic Novella

Crude CruisersIllustration Series

Brancas PitchPoster Design

Mine GamesGame Design

CONTACT / FOLLOW

instagram_icon
facebook_icon
linkedin_icon
email_icon