MOVEMBER KING
Campaign Development
Art Direction / Design / Illustration
2017
MOVEMBER KING
Campaign Development
Art Direction / Design / Illustration
2017
MOVEMBER KING
Campaign Development
Art Direction / Illustration / Design
2017
MOVEMBER KING
Campaign Development
Art Direction / Design / Illustration
2017
MOVEMBER KING
Campaign Development
Art Direction / Design / Illustration
2017
Every year nearly 1.1 million men are diagnosed with prostate cancer, the third leading cause of cancer death in men. This year Burger King teamed up with the Movember Foundation to shed light on the global issue by having The King shave his iconic beard for the first time ever & launch the #KingstacheChallenge for the month of November. Throughout the month the King will prompt engagement by sporting various Kingstache looks.
Every year nearly 1.1 million men are diagnosed with prostate cancer, the third leading cause of cancer death in men. This year Burger King teamed up with the Movember Foundation & Gillette to shed light on the global issue by having The King shave his iconic beard for the first time ever & launch the #KingstacheChallenge for the month of November. The King will showoff his different Kingstache styles through the month.
Client
Burger King
Agency
Code & Theory
Role
Senior Art Director
Client
Burger King
Agency
Code & Theory
Role
Senior Art Director
Client
Burger King
Agency
Code & Theory
Role
Senior Art Director
Launch Video
To launch the campaign we concepted and created a digital video that builds up the reveal of the King's clean shaven face. Director: Michael Litwak Studio: Yacht Club. CD: Gino Carolini ACD: Mike Latshaw
Launch Video
To launch the campaign we concepted and created a digital video that builds up the reveal of the King's clean shaven face. Director: Michael Litwak Studio: Yacht Club. CD: Gino Carolini ACD: Mike Latshaw
Launch Video
To launch the campaign we concepted and created a digital video that builds up the reveal of the King's clean shaven face. Director: Michael Litwak Studio: Yacht Club. CD: Gino Carolini ACD: Mike Latshaw
Campaign Social Content
To carry the campaign through the entire month of November, we cut down fun GIFs and stills of the different Kingstache looks to encourage people to grow their own Kingstache and support the #KingstacheChallenge.
Campaign Social Content
To carry the campaign through the entire month of November, we cut down fun GIFs and stills of the different Kingstache looks to encourage people to grow their own Kingstache and support the #KingstacheChallenge.
Campaign Social Content
To carry the campaign through the entire month of November, we cut down fun GIFs and stills of the different Kingstache looks to encourage people to grow their own Kingstache and support the #KingstacheChallenge.
Mustache Designs
To really payoff the idea of what it means to grow a "Kingstache" I created different mustache concepts that realted back to Burger King products. I made 6 sketches and handed them off to the 3D printers to produce for the video shoot.
Mustache Designs
To really payoff the idea of what it means to grow a "Kingstache" I created different mustache concepts that realted back to Burger King products. I made 6 sketches and handed them off to the 3D printers to produce for the video shoot.
Mustache Designs
To really payoff the idea of what it means to grow a "Kingstache" I created different mustache concepts that realted back to Burger King products. I made 6 sketches and handed them off to the 3D printers to produce for the video shoot.
Movember Profile
To further legitimize our campaign, we created a personal profile for The King on the official Movember Foundation website, encouraging and enabling people to donate and get involved.
Movember Profile
To further legitimize our campaign, we created a personal profile for The King on the official Movember Foundation website, encouraging and enabling people to donate and get ivolved.
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