CHICKEN FRIES
ARE BACK
Campaign Development
Art Direction / Illustration / Design
2015
CHICKEN FRIES
ARE BACK
Campaign Development
Art Direction / Design / Illustration
2015
CHICKEN FRIES
ARE BACK
Campaign Development
Art Direction / Illustration / Design
2015
CHICKEN FRIES ARE BACK
Campaign Development
Art Direction / Illustration / Design
2015
CHICKEN FRIES
ARE BACK
Campaign Development
Art Direction / Illustration / Design
2015
After overwhelming demand from millenials we brought back the internet's beloved Chicken Fries inspiring a movement online and off with #ChickenFriesAreBack. We created original content that spoke to the voice of the movement and gave people a platform to express their excitement about the return of Chicken Fries. The campaign garnered national attention, winning an Effie Award and was a 2015 Webby Awards Honoree.
After overwhelming demand from millenials we brought back the internet's beloved Chicken Fries inspiring a movement online and off with #ChickenFriesAreBack. We created original content that spoke to the voice of the movement and gave people a platform to express their excitement about the return of Chicken Fries. The campaign garnered national attention, winning an Effie Award and was a 2015 Webby Awards Honoree.
After overwhelming demand from millenials we brought back the internet's beloved Chicken Fries inspiring a movement online and off with #ChickenFriesAreBack. We created original content that spoke to the voice of the movement and gave people a platform to express their excitement about the return of Chicken Fries. The campaign garnered national attention, winning an Effie Award and was a 2015 Webby Awards Honoree.
Client
Burger King
Agency
Code & Theory
Role
Senior Art Director
Client
Burger King
Agency
Code & Theory
Role
Senior Art Director
Client
Burger King
Agency
Code & Theory
Role
Senior Art Director
Case Study Video
The campaign was a huge sales and engagement success for Burger King, resulting in 4.4 million engagements and helped lift Burger King product sales in the U.S. across the board.
Case Study Video
The campaign was a huge sales and engagement success for Burger King, resulting in 4.4 million engagements and helped lift Burger King product sales in the U.S. across the board.
Case Study Video
The campaign was a huge sales and engagement success for Burger King, resulting in 4.4 million engagements and helped lift Burger King product sales in the U.S. across the board.
Illustrated Poster Series
To reflect the voice of the movement to bring back Chicken Fries, I designed and illustrated propagandha style posters for use in Facebook, Twitter and Tumblr.
Illustrated Poster Series
To reflect the voice of the movement to bring back Chicken Fries, I designed and illustrated propagandha style posters for use in Facebook, Twitter and Tumblr.
Illustrated Poster Series
To reflect the voice of the movement to bring back Chicken Fries, I designed and illustrated propagandha style posters for use in Facebook, Twitter and Tumblr.
Evergreen Product Content
After the campaign came to a close we continued to bring the product to life across Burger King's social channels with photography, GIFs and Memes that spoke to different on-the-go moments and consumption occasions.
Evergreen Product Content
After the campaign came to a close we continued to bring the product to life across Burger King's social channels with photography, GIFs and Memes that spoke to different on-the-go moments and consumption occasions.
Evergreen Product Content
After the campaign came to a close we continued to bring the product to life across Burger King's social channels with photography, GIFs and Memes that spoke to different on-the-go moments and consumption occasions.
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