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EVERY BODY WORKS.

Campaign Development

Art Direction / Design 

2018

 

EVERY BODY WORKS.

Campaign Development

Art Direction / Design 

2018 

EVERY BODY WORKS.

Campaign Development

Art Direction / Illustration

2018

 

EVERY BODY WORKS.

Campaign Development

Art Direction / Design

2018

 

EVERY BODY WORKS.

Campaign Development

Art Direction / Design

2018

London-based protein supplement brand, Protein World, wanted to create an inclusive, body-positive message for their 2018 campaign to help shift perception away from being too ultra-fit focused. The line "Every Body Works." spoke to the idea that every body is beautiful and everyone hustles. That whether you're a believer, a dreamer or an in-betweener, we're all in this together. The campaign launched across a range of media including digital, print and OOH.

London-based protein supplement brand, Protein World, wanted to create an inclusive, body-positive message for their 2018 campaign to help shift perception away from being too ultra-fit focused. The line "Every Body Works." spoke to the idea that every body is beautiful and everyone hustles. That whether you're a believer, a dreamer or an in-betweener, we're all in this together. The campaign launched across a range of media including digital, print and OOH.

London-based protein supplement brand, Protein World, wanted to create an inclusive, body-positive message for their 2018 campaign to help shift perception away from being too ultra-fit focused. The line "Every Body Works." spoke to the idea that every body is beautiful and everyone hustles. That whether you're a believer, a dreamer or an in-betweener, we're all in this together. The campaign launched across a range of media including digital, print and OOH.

London-based protein supplement brand, Protein World, wanted to create an inclusive, body-positive message for their 2018 campaign to help shift perception away from being too ultra-fit focused. The line "Every Body Works." spoke to the idea that every body is beautiful and everyone hustles. That whether you're a believer, a dreamer or an in-betweener, we're all in this together. The campaign launched across a range of media including digital, print and OOH.

Client                                                   

Protein World

Agency                                                

Code & Theory                                    

Role                                                    

Senior Art Director   

                     

Client                                                   

Protein World

Agency                                                

Code & Theory                                    

Role                                                    

Senior Art Director

Client                                                        

Protein World                           

Agency                                                  

Code & Theory                                      

Role                                                      

Senior Art Director

Launch Video

To launch our inclusivity campaign we created a digital video that cast fitness influencers from all walks of life - for use on Instagram, Facebook and Twitter.  Director: Zach Law & Jake Ladehoff   Studio: Yacht Club   CD: Kim Foster   Copywriter: Nick Francis

Launch Video

To launch our inclusivity campaign we created a digital video that cast fitness influencers from all walks of life - for use on Instagram, Facebook and Twitter.  Director: Director: Zach Law & Jake Ladehoff   Studio: Yacht Club   CD: Kim Foster   Copywriter: Nick Francis

Launch Video

To launch our inclusivity campaign we created a digital video that cast fitness influencers from all walks of life - for use on Instagram, Facebook and Twitter.  Director: Director: Zach Law & Jake Ladehoff   Studio: Yacht Club   CD: Kim Foster   Copywriter: Nick Francis

Launch Video

To launch our inclusivity campaign we created a digital video that cast fitness influencers from all walks of life - for use on Instagram, Facebook and Twitter.  Director: Director: Zach Law & Jake Ladehoff   Studio: Yacht Club   CD: Kim Foster   Copywriter: Nick Francis

Launch Video

To launch our inclusivity campaign we created a digital video that cast fitness influencers from all walks of life - for use on Instagram, Facebook and Twitter.  Director: Director: Zach Law & Jake Ladehoff   Studio: Yacht Club   CD: Kim Foster   Copywriter: Nick Francis

OOH London Tube Ads

At the onset of the campaign we placed billboards across media in the London Underground that carried our body-positive message. This included media on the tube platform, escalator, as well as inside the tube car itself. Photography by Pete Thompson.

OOH London Tube Ads

At the onset of the campaign we placed billboards across media in the London Underground that carried our body-positive message. This included media on the tube platform, escalator, as well as inside the tube car itself. Photography by Pete Thompson.

Campaign Social Content

At the onset of the campaign we placed billboards across media in the London Underground that carried our body-positive message. This included media on the tube platform, escalator, as well as inside the tube car itself. Photography by Pete Thompson.

Campaign Social Content

At the onset of the campaign we placed billboards across media in the London Underground that carried our body-positive message. This included media on the tube platform, escalator, as well as inside the tube car itself. Photography by Pete Thompson.

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Campaign Social Content

The campaign continued across Protein World's social platforms with mantras that extended and evolved the campaign message as well as product and lifestyle photography that helped reinforce the brand's values. 

Campaign Social Content

The campaign continued across Protein World's social platforms with mantras that extended and evolved the campaign message as well as product and lifestyle photography that helped reinforce the brand's values. 

Campaign Social Content

The campaign continued across Protein World's social platforms with mantras that extended and evolved the campaign message as well as product and lifestyle photography that helped reinforce the brand's values.

Campaign Social Content

The campaign continued across Protein World's social platforms with mantras that extended and evolved the campaign message as well as product and lifestyle photography that helped reinforce the brand's values.

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