EVERY BODY WORKS.
Campaign Development
Art Direction / Design
2018
EVERY BODY WORKS.
Campaign Development
Art Direction / Design
2018
EVERY BODY WORKS.
Campaign Development
Art Direction / Illustration
2018
EVERY BODY WORKS.
Campaign Development
Art Direction / Design
2018
EVERY BODY WORKS.
Campaign Development
Art Direction / Design
2018
London-based protein supplement brand, Protein World, wanted to create an inclusive, body-positive message for their 2018 campaign to help shift perception away from being too ultra-fit focused. The line "Every Body Works." spoke to the idea that every body is beautiful and everyone hustles. That whether you're a believer, a dreamer or an in-betweener, we're all in this together. The campaign launched across a range of media including digital, print and OOH.
London-based protein supplement brand, Protein World, wanted to create an inclusive, body-positive message for their 2018 campaign to help shift perception away from being too ultra-fit focused. The line "Every Body Works." spoke to the idea that every body is beautiful and everyone hustles. That whether you're a believer, a dreamer or an in-betweener, we're all in this together. The campaign launched across a range of media including digital, print and OOH.
London-based protein supplement brand, Protein World, wanted to create an inclusive, body-positive message for their 2018 campaign to help shift perception away from being too ultra-fit focused. The line "Every Body Works." spoke to the idea that every body is beautiful and everyone hustles. That whether you're a believer, a dreamer or an in-betweener, we're all in this together. The campaign launched across a range of media including digital, print and OOH.
London-based protein supplement brand, Protein World, wanted to create an inclusive, body-positive message for their 2018 campaign to help shift perception away from being too ultra-fit focused. The line "Every Body Works." spoke to the idea that every body is beautiful and everyone hustles. That whether you're a believer, a dreamer or an in-betweener, we're all in this together. The campaign launched across a range of media including digital, print and OOH.
Client
Protein World
Agency
Code & Theory
Role
Senior Art Director
Client
Protein World
Agency
Code & Theory
Role
Senior Art Director
Client
Protein World
Agency
Code & Theory
Role
Senior Art Director
Launch Video
To launch our inclusivity campaign we created a digital video that cast fitness influencers from all walks of life - for use on Instagram, Facebook and Twitter. Director: Zach Law & Jake Ladehoff Studio: Yacht Club CD: Kim Foster Copywriter: Nick Francis
Launch Video
To launch our inclusivity campaign we created a digital video that cast fitness influencers from all walks of life - for use on Instagram, Facebook and Twitter. Director: Director: Zach Law & Jake Ladehoff Studio: Yacht Club CD: Kim Foster Copywriter: Nick Francis
Launch Video
To launch our inclusivity campaign we created a digital video that cast fitness influencers from all walks of life - for use on Instagram, Facebook and Twitter. Director: Director: Zach Law & Jake Ladehoff Studio: Yacht Club CD: Kim Foster Copywriter: Nick Francis
Launch Video
To launch our inclusivity campaign we created a digital video that cast fitness influencers from all walks of life - for use on Instagram, Facebook and Twitter. Director: Director: Zach Law & Jake Ladehoff Studio: Yacht Club CD: Kim Foster Copywriter: Nick Francis
Launch Video
To launch our inclusivity campaign we created a digital video that cast fitness influencers from all walks of life - for use on Instagram, Facebook and Twitter. Director: Director: Zach Law & Jake Ladehoff Studio: Yacht Club CD: Kim Foster Copywriter: Nick Francis
OOH London Tube Ads
At the onset of the campaign we placed billboards across media in the London Underground that carried our body-positive message. This included media on the tube platform, escalator, as well as inside the tube car itself. Photography by Pete Thompson.
OOH London Tube Ads
At the onset of the campaign we placed billboards across media in the London Underground that carried our body-positive message. This included media on the tube platform, escalator, as well as inside the tube car itself. Photography by Pete Thompson.
Campaign Social Content
At the onset of the campaign we placed billboards across media in the London Underground that carried our body-positive message. This included media on the tube platform, escalator, as well as inside the tube car itself. Photography by Pete Thompson.
Campaign Social Content
At the onset of the campaign we placed billboards across media in the London Underground that carried our body-positive message. This included media on the tube platform, escalator, as well as inside the tube car itself. Photography by Pete Thompson.
Campaign Social Content
The campaign continued across Protein World's social platforms with mantras that extended and evolved the campaign message as well as product and lifestyle photography that helped reinforce the brand's values.
Campaign Social Content
The campaign continued across Protein World's social platforms with mantras that extended and evolved the campaign message as well as product and lifestyle photography that helped reinforce the brand's values.
Campaign Social Content
The campaign continued across Protein World's social platforms with mantras that extended and evolved the campaign message as well as product and lifestyle photography that helped reinforce the brand's values.
Campaign Social Content
The campaign continued across Protein World's social platforms with mantras that extended and evolved the campaign message as well as product and lifestyle photography that helped reinforce the brand's values.
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