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MAC N' CHEETOS

Campaign Development

Art Direction / Design / Illustration

2016

 

MAC N' CHEETOS

Campaign Development

Art Direction / Design / Illustration

2016 

MAC N' CHEETOS

Campaign Development

Art Direction / Design / Illustration

2016

 

MAC N' CHEETOS

Campaign Development

Art Direction / Design / Illustration

2016

 

MAC N' CHEETOS

Campaign Development

Art Direction / Design /  Illustration

2016

Sneaker culture is huge amongst Burger King fans. So to help us launch Burger King's newest product, Mac N' Cheetos, we tapped Chester Cheetah to announce the product like any sneaker company would drop their newest line, with an unboxing. This device allowed us to show off the product attributes while establishing the offbeat tone of the campaign and gaining a foothold with sneakerheads who love Burger King.

Sneaker culture is huge amongst Burger King fans. So to help us launch Burger King's newest product, Mac N' Cheetos, we tapped Chester Cheetah to announce the product like any sneaker company would drop their newest line, with an unboxing. This device allowed us to show off the product attributes while establishing the offbeat tone of the campaign and gaining a foothold with sneakerheads who love Burger King.

Sneaker culture is huge amongst Burger King fans. So to help us launch Burger King's newest product, Mac N' Cheetos, we tapped Chester Cheetah to announce the product like any sneaker company would drop their newest line, with an unboxing. This device allowed us to show off the product attributes while establishing the offbeat tone of the campaign and gaining a foothold with sneakerheads who love Burger King.

Client                                                   

Burger King

Agency                                                

Code & Theory                                    

Role                                                    

Senior Art Director  

                     

Client                                                   

Burger King

Agency                                                

Code & Theory                                    

Role                                                    

Senior Art Director  

                     

Client                                                        

Burger King                           

Agency                                                  

Code & Theory                                      

Role                                                      

Senior Art Director

Launch Video

Concept and art direction for Chester Unboxing video, including super designs and environmental aesthetic cues.  Director: Fred Brehm   Studio: Brehm Labs   CD: Brad Dixon   ACD: Adam Lock, Mike Latshaw

Launch Video

Concept and art direction for Chester Unboxing video, including super designs and environmental aesthetic cues.  Director: Fred Brehm   Studio: Brehm Labs   CD: Brad Dixon   ACD: Adam Lock, Mike Latshaw

Launch Video

Concept and art direction for Chester Unboxing video, including super designs and environmental aesthetic cues.  Director: Fred Brehm   Studio: Brehm Labs   CD: Brad Dixon   ACD: Adam Lock, Mike Latshaw

Launch Social Content

Art Direction, design and animation for key art and original content pieces used across social including Chester photography, GIFs and sneaker company style design pieces. 

Launch Social Content

Art Direction, design and animation for key art and original content pieces used across social including Chester photography, GIFs and sneaker company style design pieces. 

Launch Social Content

Art Direction, design and animation for key art and original content pieces used across social including Chester photography, GIFs and sneaker company style design pieces. 

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Custom Snapchat Filter

Art Direction for National Snapchat filter used across the country to promote product awareness. Final design by Riley Walker.

Custom Snapchat Filter

Art Direction for National Snapchat filter used across the country to promote product awareness. Final design by Riley Walker.

Custom Snapchat Filter

Art Direction for National Snapchat filter used across the country to promote product awareness. Final design by Riley Walker.

Custom Snapchat Filter

Art Direction for National Snapchat filter used across the country to promote product awareness. Final design by Riley Walker.

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