MAC N' CHEETOS
Campaign Development
Art Direction / Design / Illustration
2016
MAC N' CHEETOS
Campaign Development
Art Direction / Design / Illustration
2016
MAC N' CHEETOS
Campaign Development
Art Direction / Design / Illustration
2016
MAC N' CHEETOS
Campaign Development
Art Direction / Design / Illustration
2016
MAC N' CHEETOS
Campaign Development
Art Direction / Design / Illustration
2016
Sneaker culture is huge amongst Burger King fans. So to help us launch Burger King's newest product, Mac N' Cheetos, we tapped Chester Cheetah to announce the product like any sneaker company would drop their newest line, with an unboxing. This device allowed us to show off the product attributes while establishing the offbeat tone of the campaign and gaining a foothold with sneakerheads who love Burger King.
Sneaker culture is huge amongst Burger King fans. So to help us launch Burger King's newest product, Mac N' Cheetos, we tapped Chester Cheetah to announce the product like any sneaker company would drop their newest line, with an unboxing. This device allowed us to show off the product attributes while establishing the offbeat tone of the campaign and gaining a foothold with sneakerheads who love Burger King.
Sneaker culture is huge amongst Burger King fans. So to help us launch Burger King's newest product, Mac N' Cheetos, we tapped Chester Cheetah to announce the product like any sneaker company would drop their newest line, with an unboxing. This device allowed us to show off the product attributes while establishing the offbeat tone of the campaign and gaining a foothold with sneakerheads who love Burger King.
Client
Burger King
Agency
Code & Theory
Role
Senior Art Director
Client
Burger King
Agency
Code & Theory
Role
Senior Art Director
Client
Burger King
Agency
Code & Theory
Role
Senior Art Director
Launch Video
Concept and art direction for Chester Unboxing video, including super designs and environmental aesthetic cues. Director: Fred Brehm Studio: Brehm Labs CD: Brad Dixon ACD: Adam Lock, Mike Latshaw
Launch Video
Concept and art direction for Chester Unboxing video, including super designs and environmental aesthetic cues. Director: Fred Brehm Studio: Brehm Labs CD: Brad Dixon ACD: Adam Lock, Mike Latshaw
Launch Video
Concept and art direction for Chester Unboxing video, including super designs and environmental aesthetic cues. Director: Fred Brehm Studio: Brehm Labs CD: Brad Dixon ACD: Adam Lock, Mike Latshaw
Launch Social Content
Art Direction, design and animation for key art and original content pieces used across social including Chester photography, GIFs and sneaker company style design pieces.
Launch Social Content
Art Direction, design and animation for key art and original content pieces used across social including Chester photography, GIFs and sneaker company style design pieces.
Launch Social Content
Art Direction, design and animation for key art and original content pieces used across social including Chester photography, GIFs and sneaker company style design pieces.
Custom Snapchat Filter
Art Direction for National Snapchat filter used across the country to promote product awareness. Final design by Riley Walker.
Custom Snapchat Filter
Art Direction for National Snapchat filter used across the country to promote product awareness. Final design by Riley Walker.
Custom Snapchat Filter
Art Direction for National Snapchat filter used across the country to promote product awareness. Final design by Riley Walker.
Custom Snapchat Filter
Art Direction for National Snapchat filter used across the country to promote product awareness. Final design by Riley Walker.
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