THE GLASS DOESN'T MAKE THE MARTINI

Retail Campaign Development

Advertising / Art Direction / Design 

2019

THE GLASS DOESN'T MAKE THE MARTINI

Retail Campaign Development

Advertising / Art Direction / Design 

2019 

THE GLASS DOESN'T MAKE THE MARTINI

Retail Campaign Development

Advertising / Art Direction / Design

2019

THE GLASS DOESN'T MAKE THE MARTINI

Retail Campaign Development

Advertising / Art Direction / Design

2019

THE GLASS DOESN'T MAKE THE MARTINI

Retail Campaign Development

Advertising / Art Direction / Design

2019

The Glass Doesn’t Make The Martini campaign breaks down the perception that you need to have a Martini glass to have a Martini, and inspire consumers to focus on what really matters: the quality of their celebrations and the quality of vodka in their Martinis—not the glasses they’re served in.

The Glass Doesn’t Make The Martini campaign breaks down the perception that you need to have a Martini glass to have a Martini, and inspire consumers to focus on what really matters: the quality of their celebrations and the quality of vodka in their Martinis—not the glasses they’re served in.

The Glass Doesn’t Make The Martini campaign breaks down the perception that you need to have a Martini glass to have a Martini, and inspire consumers to focus on what really matters: the quality of their celebrations and the quality of vodka in their Martinis—not the glasses they’re served in.

The Glass Doesn’t Make The Martini campaign breaks down the perception that you need to have a Martini glass to have a Martini, and inspire consumers to focus on what really matters: the quality of their celebrations and the quality of vodka in their Martinis—not the glasses they’re served in.

The Glass Doesn’t Make The Martini campaign breaks down the perception that you need to have a Martini glass to have a Martini, and inspire consumers to focus on what really matters: the quality of their celebrations and the quality of vodka in their Martinis—not the glasses they’re served in.

Campaign Key Visual 

The lead image in the campaign kickstarts with a frenzy of glassware that defies traditional notions of martini glasses and every subsequent visual continues that idea with each asset in the campaign introducing atypical martini glassware.  Creative Director: Kevin Gosselin                        Sr. Copywriter: Noah Pollock   Photographer: Martin Wonnacott

Campaign Key Visual

The lead image in the campaign kickstarts with a frenzy of glassware that defies traditional notions of martini glasses and every subsequent visual continues that idea with each asset in the campaign introducing atypical martini glassware.  Creative Director: Kevin Gosselin   Sr. Copywriter: Noah Pollock         Photographer: Martin Wonnacott

Campaign Key Visual

The lead image in the campaign kickstarts with a frenzy of glassware that defies traditional notions of martini glasses and every subsequent visual continues that idea with each asset in the campaign introducing atypical martini glassware.  Creative Director: Kevin Gosselin   Sr. Copywriter:          Noah Pollock   Photographer: Martin Wonnacott

Campaign Key Visual

The lead image in the campaign kickstarts with a frenzy of glassware that defies traditional notions of martini glasses and every subsequent visual continues that idea with each asset in the campaign introducing atypical martini glassware.  Creative Director: Kevin Gosselin   Sr. Copywriter: Noah Pollock   Photographer: Martin Wonnacott

Campaign Key Visual

The lead image in the campaign kickstarts with a frenzy of glassware that defies traditional notions of martini glasses and every subsequent visual continues that idea with each asset in the campaign introducing atypical martini glassware.  Creative Director: Kevin Gosselin   Sr. Copywriter: Noah Pollock   Photographer: Martin Wonnacott

Atypical Martini Vessels

The campaign also gave us an excuse to introduce new atypical martini vessels into the brand portfolio - the Grey Goose soda can and aluminum Solo Cup.

Atypical Martini Vessels

The campaign also gave us an excuse to introduce new atypical martini vessels into the brand portfolio - the Grey Goose soda can and aluminum Solo Cup.

Atypical Martini Vessels

The campaign also gave us an excuse to introduce new atypical martini vessels into the brand portfolio - the Grey Goose soda can and aluminum Solo Cup.

Atypical Martini Vessels

The campaign also gave us an excuse to introduce new atypical martini vessels into the brand portfolio - the Grey Goose soda can and aluminum Solo Cup.

Atypical Martini Vessels

The campaign also gave us an excuse to introduce new atypical martini vessels into the brand portfolio - the Grey Goose soda can and aluminum Solo Cup.

Off/On-Premise Retail Extensions 

We hit shoppers with messaging and graphics that reinforced the wide array of glassware that can accompany a Grey Goose martini. Every medium was a unique opportunity to execute against the core campaign sentiment.

Off/On-Premise Retail Extensions

We hit shoppers with messaging and graphics that reinforced the wide array of glassware that can accompany a Grey Goose martini. Any medium had a unique opportunity to execute against the core campaign sentiment.

Off/On-Premise Retail Executions

We hit shoppers with messaging and graphics that reinforced the wide array of glassware that can accompany a Grey Goose martini. Any medium had a unique opportunity to execute against the core campaign sentiment.

Off/On-Premise Retail Executions

We hit shoppers with messaging and graphics that reinforced the wide array of glassware that can accompany a Grey Goose martini. Any medium had a unique opportunity to execute against the core campaign sentiment.

Off/On-Premise Executions

We hit shoppers with messaging and graphics that reinforced the wide array of glassware that can accompany a Grey Goose martini. Any medium had a unique opportunity to execute against the core campaign sentiment.