DAYDREAMING

Social Campaign

Art Direction / Illustration

2014 

DAYDREAMING

Social Campaign

Art Direction / Illustration 

DAYDREAMING

Social Campaign

Art Direction / Illustration 

DAYDREAMING

Social Campaign

Art Direction / Illustration

2014

The "Daydreaming" platform is part of Sunkist's efforts to encourage fan to grow their interests and inspiration. Using an illustrated sketchbook motif I aimed to tap into those moments in school when kids in class explore the limitations of their imagination, doodling all over the pages of their notebooks and finiding their place in the world. I illustrated a series of posters that played off of current pop culture and social media trends.

The "Daydreaming" platform is part of Sunkist's efforts to encourage fan to grow their interests and inspiration. Using an illustrated sketchbook motif I aimed to tap into those moments in school when kids in class explore the limitations of their imagination, doodling all over the pages of their notebooks and finiding their place in the world. I illustrated a series of posters that played off of current pop culture and social media trends.

The "Daydreaming" platform is part of Sunkist's efforts to encourage fan to grow their interests and inspiration. Using an illustrated sketchbook motif I aimed to tap into those moments in school when kids in class explore the limitations of their imagination, doodling all over the pages of their notebooks and finiding their place in the world. I illustrated a series of posters that played off of current pop culture and social media trends.

Client                                                   

Sunkist

Agency                                                

Code & Theory                                     

Role                                                    

Art Director   

                     

Client                                                        

Sunkist                           

Agency                                                  

Code & Theory                                      

Role                                                      

Art Director

Sunkist_Koala_808x808
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sunkist_sunkiss
sunkist_oprah808x808
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