DAYDREAMING
Social Campaign
Art Direction / Illustration
2014
DAYDREAMING
Social Campaign
Art Direction / Illustration
DAYDREAMING
Social Campaign
Art Direction / Illustration
DAYDREAMING
Social Campaign
Art Direction / Illustration
2014
The "Daydreaming" platform is part of Sunkist's efforts to encourage fan to grow their interests and inspiration. Using an illustrated sketchbook motif I aimed to tap into those moments in school when kids in class explore the limitations of their imagination, doodling all over the pages of their notebooks and finiding their place in the world. I illustrated a series of posters that played off of current pop culture and social media trends.
The "Daydreaming" platform is part of Sunkist's efforts to encourage fan to grow their interests and inspiration. Using an illustrated sketchbook motif I aimed to tap into those moments in school when kids in class explore the limitations of their imagination, doodling all over the pages of their notebooks and finiding their place in the world. I illustrated a series of posters that played off of current pop culture and social media trends.
The "Daydreaming" platform is part of Sunkist's efforts to encourage fan to grow their interests and inspiration. Using an illustrated sketchbook motif I aimed to tap into those moments in school when kids in class explore the limitations of their imagination, doodling all over the pages of their notebooks and finiding their place in the world. I illustrated a series of posters that played off of current pop culture and social media trends.
Client
Sunkist
Agency
Code & Theory
Role
Art Director
Client
Sunkist
Agency
Code & Theory
Role
Art Director
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