JACK DANIEL'S

TENNESSEE FIRE

Launch Campaign

Art Direction / Illustration / Design

2015

 

JACK DANIEL'S

TENNESSE FIRE

Launch Campaign

Art Direction / Illustration / Design 

2015 

JACK DANIEL'S

TENNESSEE FIRE

Launch Campaign

Art Direction / Illustration / Design

2015

 

JACK DANIEL'S TENNESSEE FIRE

Launch Campaign

Art Direction / Illustration / Design

2015

 

JACK DANIEL'S

TENNESSEE FIRE

Launch Campaign

Art Direction / Illustration / Design

2015

To make people aware that Jack Daniel's newest product, Tennessee Fire, was burning a path across America we decided a Public Service Announcement was in order. Taking cues from the tone of vintage PSA's we created a Fire Drill campaign that alerted people to Tennesse Fire's impending presence in their area. Special Report videos using  #JackFire were our platforms to spark the campaign flame.  

To make people aware that Jack Daniel's newest product, Tennessee Fire, was burning a path across America we decided a Public Service Announcement was in order. Taking cues from the tone of vintage PSA's we created a Fire Drill campaign that alerted people to Tennesse Fire's impending presence in their area. Special Report videos using  #JackFire were our platforms to spark the campaign flame.  

To make people aware that Jack Daniel's newest product, Tennessee Fire, was burning a path across America we decided a Public Service Announcement was in order. Taking cues from the tone of vintage PSA's we created a Fire Drill campaign that alerted people to Tennesse Fire's impending presence in their area. Special Report videos using  #JackFire were our platforms to spark the campaign flame.  

To make people aware that Jack Daniel's newest product, Tennessee Fire, was burning a path across America we decided a Public Service Announcement was in order. Taking cues from the tone of vintage PSA's we created a Fire Drill campaign that alerted people to Tennesse Fire's impending presence in their area. Special Report videos using  #JackFire were our platforms to spark the campaign flame.  

Client                                                   

Jack Daniel's

Agency                                                

Code & Theory                                    

Role                                                    

Senior Art Director  

                     

Client                                                   

Jack Daniel's

Agency                                                

Code & Theory                                    

Role                                                    

Senior Art Director  

                     

Client                                                        

Jack Daniel's                           

Agency                                                  

Code & Theory                                      

Role                                                      

Senior Art Director

Special Report Videos

Concept, art direction, illustration and full storyboards for this digital video series meant to catalyze the launch of the prduct.  Animator: Seth Brau  CD: Brad Dixon  ACD: Michelle Spivak   CW: Nick Francis, Mike Latshaw

Special Report Videos

Concept, art direction, illustration and full storyboards for this digital video series meant to catalyze the launch of the prduct.  Animator: Seth Brau  CD: Brad Dixon  ACD: Michelle Spivak   CW: Nick Francis, Mike Latshaw

Special Report Videos

Concept, art direction, illustration and full storyboards for this digital video series meant to catalyze the launch of the prduct.  Animator: Seth Brau  CD: Brad Dixon  ACD: Michelle Spivak   CW: Nick Francis, Mike Latshaw

Special Report Social Content

The voice and art direction style were then extended into social, giving the brand a more targeted way to communicate directly with Jack Daniel's fans.

Special Report Social Content

The voice and art direction style were then extended into social, giving the brand a more targeted way to communicate directly with Jack Daniel's fans.

Special Report Social Content

The voice and art direction style were then extended into social, giving the brand a more targeted way to communicate directly with Jack Daniel's fans.

10247222_229591493905954_9145610012902991038_n
10169441_220278821503888_619287388_n
10376157_235696883295415_5783962212800195367_n
JDFire_Texas
JDTF_Radio_Waves_2-1
JDFire_Oregon
JDTF_Flames_3
10441283_245595182305585_2993762891940077722_n
10251963_229583040573466_893468045709618309_n
JDFire_NotAvailable
Jack1
JDSTOPDROP_o
Jack2
jack4

Evergreen Product Content

Lifestlye/Product photography and fun animated GIFs helped highlight consumption occassions and build the campaign tone across all brand social channels.

Evergreen Product Content

Lifestlye/Product photography and fun animated GIFs helped highlight consumption occassions and build the campaign tone across all brand social channels.

Evergreen Product Content

Lifestlye/Product photography and fun animated GIFs helped highlight consumption occassions and build the campaign tone across all brand social channels.

10491188_245594748972295_2872797777040123182_n
JDFire_shots_circle_500x500
1010721_226392434225860_4224511131466538705_n
10247256_254195171445586_3425032766398464276_n
10306486_227925204072583_2850036959868814016_n
68923_255913004607136_1690652520135875142_n
1505428_229589960572774_3918331122520539055_n
10257170_254195904778846_8459853218860199202_n
JDFire_post_jackolantern
10395847_235694723295631_7107910944994773578_n
10486656_247101172154986_2473942830347315999_n
10304632_233679956830441_1315479501964146819_n
10338314_229592393905864_7888535668650061050_n
923192_226393947559042_6414601058732636740_n_2
10294357_233680723497031_3347653027496955242_n
10325658_233679513497152_6213469733455756408_n
10502525_245594592305644_1319623510380349205_n
10364189_235695056628931_2439808551897482601_n
10311943_233679850163785_1753426152849171900_n
10509612_247101262154977_8337011346434114132_n
10417670_235695726628864_7036453904389554693_n

Singed Coaster

A fun little print piece meant for use in bars as a whimsical nod to the product attributes.

Singed Coaster

A fun little print piece meant for use in bars as a whimsical nod to the product attributes.

Singed Coaster

A fun little print piece meant for use in bars as a whimsical nod to the product attributes.

COASTER
JDFIRE_6

FEATURED PROJECTS

SIN ST BBQBrand & Identity

TidWitsIllustration Series

Protein WorldCampaign Development

Movember KingCampaign Development

The Most Famous Coloring CookbookBook Design & Illustration

Jiffy LubeCampaign Development

Grilled DogsCampaign Development

Hell WeekBrand & Identity

Cheesy TotsCampaign Development

Chicken Fries Are BackCampaign Development

The AgencyComic Series

7UPCampaign Development

Balls on the LawnBook Illustration & Art Direction

The ReserveProgram Development

Mac n' CheetosCampaign Development

Tank Jet StudiosBranding & Identity

Jack Daniel's Tennessee FireCampaign Development

Brown Forman Admin OneDigital Installation

The DistilleryPhysical / Digital Installation

SunkistSocial Campaign

The HalfGraphic Novella

Crude CruisersIllustration Series

Brancas PitchPoster Design

Mine GamesGame Design

CONTACT / FOLLOW

instagram_icon
facebook_icon
linkedin_icon
email_icon