JACK DANIEL'S
TENNESSEE FIRE
Launch Campaign
Art Direction / Illustration / Design
2015
JACK DANIEL'S
TENNESSE FIRE
Launch Campaign
Art Direction / Illustration / Design
2015
JACK DANIEL'S
TENNESSEE FIRE
Launch Campaign
Art Direction / Illustration / Design
2015
JACK DANIEL'S TENNESSEE FIRE
Launch Campaign
Art Direction / Illustration / Design
2015
JACK DANIEL'S
TENNESSEE FIRE
Launch Campaign
Art Direction / Illustration / Design
2015
To make people aware that Jack Daniel's newest product, Tennessee Fire, was burning a path across America we decided a Public Service Announcement was in order. Taking cues from the tone of vintage PSA's we created a Fire Drill campaign that alerted people to Tennesse Fire's impending presence in their area. Special Report videos using #JackFire were our platforms to spark the campaign flame.
To make people aware that Jack Daniel's newest product, Tennessee Fire, was burning a path across America we decided a Public Service Announcement was in order. Taking cues from the tone of vintage PSA's we created a Fire Drill campaign that alerted people to Tennesse Fire's impending presence in their area. Special Report videos using #JackFire were our platforms to spark the campaign flame.
To make people aware that Jack Daniel's newest product, Tennessee Fire, was burning a path across America we decided a Public Service Announcement was in order. Taking cues from the tone of vintage PSA's we created a Fire Drill campaign that alerted people to Tennesse Fire's impending presence in their area. Special Report videos using #JackFire were our platforms to spark the campaign flame.
To make people aware that Jack Daniel's newest product, Tennessee Fire, was burning a path across America we decided a Public Service Announcement was in order. Taking cues from the tone of vintage PSA's we created a Fire Drill campaign that alerted people to Tennesse Fire's impending presence in their area. Special Report videos using #JackFire were our platforms to spark the campaign flame.
Client
Jack Daniel's
Agency
Code & Theory
Role
Senior Art Director
Client
Jack Daniel's
Agency
Code & Theory
Role
Senior Art Director
Client
Jack Daniel's
Agency
Code & Theory
Role
Senior Art Director
Special Report Videos
Concept, art direction, illustration and full storyboards for this digital video series meant to catalyze the launch of the prduct. Animator: Seth Brau CD: Brad Dixon ACD: Michelle Spivak CW: Nick Francis, Mike Latshaw
Special Report Videos
Concept, art direction, illustration and full storyboards for this digital video series meant to catalyze the launch of the prduct. Animator: Seth Brau CD: Brad Dixon ACD: Michelle Spivak CW: Nick Francis, Mike Latshaw
Special Report Videos
Concept, art direction, illustration and full storyboards for this digital video series meant to catalyze the launch of the prduct. Animator: Seth Brau CD: Brad Dixon ACD: Michelle Spivak CW: Nick Francis, Mike Latshaw
Special Report Social Content
The voice and art direction style were then extended into social, giving the brand a more targeted way to communicate directly with Jack Daniel's fans.
Special Report Social Content
The voice and art direction style were then extended into social, giving the brand a more targeted way to communicate directly with Jack Daniel's fans.
Special Report Social Content
The voice and art direction style were then extended into social, giving the brand a more targeted way to communicate directly with Jack Daniel's fans.
Evergreen Product Content
Lifestlye/Product photography and fun animated GIFs helped highlight consumption occassions and build the campaign tone across all brand social channels.
Evergreen Product Content
Lifestlye/Product photography and fun animated GIFs helped highlight consumption occassions and build the campaign tone across all brand social channels.
Evergreen Product Content
Lifestlye/Product photography and fun animated GIFs helped highlight consumption occassions and build the campaign tone across all brand social channels.
Singed Coaster
A fun little print piece meant for use in bars as a whimsical nod to the product attributes.
Singed Coaster
A fun little print piece meant for use in bars as a whimsical nod to the product attributes.
Singed Coaster
A fun little print piece meant for use in bars as a whimsical nod to the product attributes.
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