ML_holiday_logo_2

WHO DESERVES A HOLIDAY BONUS?

Campaign Development

Creative Direction / Art Direction

2022 / 2023

 

WHO DESERVES A HOLIDAY BONUS?

Campaign Development

Creative Direction / Art Direction 

2022 / 2023 

WHO DESERVES A HOLIDAY BONUS?

Campaign Development

Creative Direction / Art Direction

2022 / 2023

 

WHO DESERVES A HOLIDAY BONUS?

Campaign Development

Creative Direction / Art Direction

2022 / 2023

 

WHO DESERVES A HOLIDAY BONUS?

Campaign Development

Creative Direction / Art Direction

2022 / 2023

The holidays are a time to recognize the hard working indivuals around you, whether they be a dedicated family member, a friend holding down two jobs, or even your DoorDash delivery guy. In this spirit, MoneyLion gave away $50k in Holiday Bonuses, encouraging people to nominate those who deserve their share. While social-driven, this message of generosity and thoughtfulness carried through all channels of the campaign and actually made a difference in peoples' lives.

The holidays are a time to recognize the hard working indivuals around you, whether they be a dedicated family member, a friend holding down two jobs, or even your DoorDash delivery guy. In this spirit, MoneyLion gave away $50k in Holiday Bonuses, encouraging people to nominate those who deserve their share. While social-driven, this message of generosity and thoughtfulness carried through all channels of the campaign and actually made a difference in peoples' lives.

The holidays are a time to recognize the hard working indivuals around you, whether they be a dedicated family member, a friend holding down two jobs, or even your DoorDash delivery guy. In this spirit, MoneyLion gave away $50k in Holiday Bonuses, encouraging people to nominate those who deserve their share. While social-driven, this message of generosity and thoughtfulness carried through all channels of the campaign and actually made a difference in peoples' lives.

The holidays are a time to recognize the hard working indivuals around you, whether they be a dedicated family member, a friend holding down two jobs, or even your DoorDash delivery guy. In this spirit, MoneyLion gave away $50k in Holiday Bonuses, encouraging people to nominate those who deserve their share. While social-driven, this message of generosity and thoughtfulness carried through all channels of the campaign and actually made a difference in peoples' lives.

The holidays are a time to recognize the hard working indivuals around you, whether they be a dedicated family member, a friend holding down two jobs, or even your DoorDash delivery guy. In this spirit, MoneyLion gave away $50k in Holiday Bonuses, encouraging people to nominate those who deserve their share. While social-driven, this message of generosity and thoughtfulness carried through all channels of the campaign and actually made a difference in peoples' lives.

Client                                                   

MoneyLion

Agency                                                

Malka Media                                     

Role                                                    

Creative Director   

                     

Client                                                   

MoneyLion

Agency                                                

Malka Media                                     

Role                                                    

Creative Director  

                     

Client                                                        

MoneyLion                           

Agency                                                  

Malka Media                                       

Role                                                      

Creative Director

Digital Launch Video

To launch the campaign we worked with SNL comedian, Heidi Gardner, to bring these unsung holiday heroes to life and encourage viewers to follow MoneyLion and nominate someone for a Holiday Bonus.   Director: Will Keesee   Editor: Brad Howell   CD: Claudio Eduardo Vieira   Brand Director: Tim Binder   Writer: Lindsey Lamphner

Digital Launch Video

We worked with SNL comedian, Heidi Gardner, to bring these unsung holiday heroes to life and encourage viewers to follow MoneyLion and nominate someone for a Holiday Bonus.   Director: Will Keesee   Editor: Brad Howell   CD: Claudio Eduardo Vieira   Brand Director: Tim Binder   Writer: Lindsey Lamphner

Digital Launch Video

To launch the campaign we worked with SNL comedian, Heidi Gardner, to bring these unsung holiday heroes to life and encourage viewers to follow MoneyLion and nominate someone for a Holiday Bonus.   Director: Will Keesee   Editor: Brad Howell   CD: Claudio Eduardo Vieira   Brand Director: Tim Binder   Writer: Lindsey Lamphner

Digital Launch Video

To launch the campaign we worked with SNL comedian, Heidi Gardner, to bring these unsung holiday heroes to life and encourage viewers to follow MoneyLion and nominate someone for a Holiday Bonus.   Director: Will Keesee   Editor: Brad Howell   CD: Claudio Eduardo Vieira   Brand Director: Tim Binder   Writer: Lindsey Lamphner

Social Nomination Content

Leveraging our owned social channels, we drove followers to nominate people in the comments of our posts and posting followups with the chosen bonus winners. We even took our message of recognition to the streets with a "Man on the street" video where random people candidly dicuss who they believe is deserving of the giveaway money.

Social Nomination Content

Leveraging our owned social channels, we drove followers to nominate people in the comments of our posts and posting followups with the chosen bonus winners. We even took our message of recognition to the streets with a "Man on the street" video where random people candidly dicuss who they believe is deserving of the giveaway money.

Social Nomination Content

Leveraging our owned social channels, we drove followers to nominate people in the comments of our posts and posting followups with the chosen bonus winners. We even took our message of recognition to the streets with a "Man on the street" video where random people candidly dicuss who they believe is deserving of the giveaway money.

Social Nomination Content

Leveraging our owned social channels, we drove followers to nominate people in the comments of our posts and posting followups with the chosen bonus winners. We even took our message of recognition to the streets with a "Man on the street" video where random people candidly dicuss who they believe is deserving of the giveaway money.

ML_holiday_social1
ML_holiday_social2
ML_holiday_social3

Bonus Nomination Website

To make sure people fully understood the mechanics of the campaign, we created a holiday campaign hub that outlined clear steps to successfully nominate someone for a bonus, as well as hosting the digital campaign launch video, and provided other useful holiday money tips from the MoneyLion content ecosystem. It's your one stop Holiday Bonus shop.

Bonus Nomination Website

To make sure people fully understood the mechanics of the campaign, we created a holiday campaign hub that outlined clear steps to successfully nominate someone for a bonus, as well as hosting the digital campaign launch video, and provided other useful holiday money tips from the MoneyLion content ecosystem. It's your one stop Holiday Bonus shop.

Bonus Nomination Website

To make sure people fully understood the mechanics of the campaign, we created a holiday campaign hub that outlined clear steps to successfully nominate someone for a bonus, as well as hosting the digital campaign launch video, and provided other useful holiday money tips from the MoneyLion content ecosystem. It's your one stop Holiday Bonus shop.

ML_holidayLP

OOH NYC Takeover

In partnership with media company, 43 oak, we extended our message into downtown New York City with OOH wallscape billboards, bus shelters, subway screens, LinkNYC kiosks and wild postings. The creative provided a QR code for passerbys to scan and nominate, as well as remind people that MoneyLion is the only money app you need around the holidays. A recap video from 43 Oak below takes you on a tour of all the various placements. The bold headlines and vibrant colors grabbed peoples' attention and helped drive results.

OOH NYC Takeover

In partnership with media company, 43 oak, we extended our message into downtown New York City with OOH wallscape billboards, bus shelters, subway screens, LinkNYC kiosks and wild postings. The creative provided a QR code for passerbys to scan and nominate, as well as remind people that MoneyLion is the only money app you need around the holidays. A recap video from 43 Oak below takes you on a tour of all the various placements. The bold headlines and vibrant colors grabbed peoples' attention and helped drive results.

OOH NYC Takeover

In partnership with media company, 43 oak, we extended our message into downtown New York City with OOH wallscape billboards, bus shelters, subway screens, LinkNYC kiosks and wild postings. The creative provided a QR code for passerbys to scan and nominate, as well as remind people that MoneyLion is the only money app you need around the holidays. A recap video from 43 Oak below takes you on a tour of all the various placements. The bold headlines and vibrant colors grabbed peoples' attention and helped drive results.

OOH NYC Takeover

In partnership with media company, 43 oak, we extended our message into downtown New York City with OOH wallscape billboards, bus shelters, subway screens, LinkNYC kiosks and wild postings. The creative provided a QR code for passerbys to scan and nominate, as well as remind people that MoneyLion is the only money app you need around the holidays. A recap video from 43 Oak below takes you on a tour of all the various placements. The bold headlines and vibrant colors grabbed peoples' attention and helped drive results.

OOH NYC Takeover

In partnership with media company, 43 oak, we extended our message into downtown New York City with OOH wallscape billboards, bus shelters, subway screens, LinkNYC kiosks and wild postings. The creative provided a QR code for passerbys to scan and nominate, as well as remind people that MoneyLion is the only money app you need around the holidays. A recap video from 43 Oak below takes you on a tour of all the various placements. The bold headlines and vibrant colors grabbed peoples' attention and helped drive results.

ML_holiday_OOH_2
ML_holiday_OOH_6
ML_holiday_OOH_4
ML_holiday_OOH_5
ML_holiday_OOH_3.2
ML_holiday_banner

FEATURED PROJECTS

Who Deserves A Holiday Bonus?Campaign Development

Tax Like A BossCampaign Development

Kraken RumCampaign Development

New WorldsFilm Art Direction & Branding

Hilton ClubDigital Installation

Space RabbisNFT Collection

That Guy Who Ripped Off All Those PeopleFilm Art Direction & Branding

Patrón x BarsysPackaging Design

Stun LoveBrand Development

Mixes Best With AnythingCampaign Development

Protein WorldCampaign Development

SIN ST BBQBrand & Identity

TidWitsIllustration Series

If My Mother Were A KangarooBook Design & Illustration

Movember KingCampaign Development

The Most Famous Coloring CookbookBook Design & Illustration

Jiffy LubeCampaign Development

Grilled DogsCampaign Development

Hell WeekBrand & Identity

Cheesy TotsCampaign Development

Chicken Fries Are BackCampaign Development

The AgencyComic Series

7UPCampaign Development

Balls on the LawnBook Illustration & Art Direction

The ReserveProgram Development

Mac n' CheetosCampaign Development

Tank Jet StudiosBranding & Identity

Jack Daniel's Tennessee FireCampaign Development

Brown Forman Admin OneDigital Installation

The DistilleryPhysical / Digital Installation

SunkistSocial Campaign

The HalfGraphic Novella

Crude CruisersIllustration Series

Brancas PitchPoster Design

Mine GamesGame Design

CONTACT / FOLLOW

instagram_icon
facebook_icon
linkedin_icon
email_icon