WHO DESERVES A HOLIDAY BONUS?
Campaign Development
Creative Direction / Art Direction
2022 / 2023
WHO DESERVES A HOLIDAY BONUS?
Campaign Development
Creative Direction / Art Direction
2022 / 2023
WHO DESERVES A HOLIDAY BONUS?
Campaign Development
Creative Direction / Art Direction
2022 / 2023
WHO DESERVES A HOLIDAY BONUS?
Campaign Development
Creative Direction / Art Direction
2022 / 2023
WHO DESERVES A HOLIDAY BONUS?
Campaign Development
Creative Direction / Art Direction
2022 / 2023
The holidays are a time to recognize the hard working indivuals around you, whether they be a dedicated family member, a friend holding down two jobs, or even your DoorDash delivery guy. In this spirit, MoneyLion gave away $50k in Holiday Bonuses, encouraging people to nominate those who deserve their share. While social-driven, this message of generosity and thoughtfulness carried through all channels of the campaign and actually made a difference in peoples' lives.
The holidays are a time to recognize the hard working indivuals around you, whether they be a dedicated family member, a friend holding down two jobs, or even your DoorDash delivery guy. In this spirit, MoneyLion gave away $50k in Holiday Bonuses, encouraging people to nominate those who deserve their share. While social-driven, this message of generosity and thoughtfulness carried through all channels of the campaign and actually made a difference in peoples' lives.
The holidays are a time to recognize the hard working indivuals around you, whether they be a dedicated family member, a friend holding down two jobs, or even your DoorDash delivery guy. In this spirit, MoneyLion gave away $50k in Holiday Bonuses, encouraging people to nominate those who deserve their share. While social-driven, this message of generosity and thoughtfulness carried through all channels of the campaign and actually made a difference in peoples' lives.
The holidays are a time to recognize the hard working indivuals around you, whether they be a dedicated family member, a friend holding down two jobs, or even your DoorDash delivery guy. In this spirit, MoneyLion gave away $50k in Holiday Bonuses, encouraging people to nominate those who deserve their share. While social-driven, this message of generosity and thoughtfulness carried through all channels of the campaign and actually made a difference in peoples' lives.
The holidays are a time to recognize the hard working indivuals around you, whether they be a dedicated family member, a friend holding down two jobs, or even your DoorDash delivery guy. In this spirit, MoneyLion gave away $50k in Holiday Bonuses, encouraging people to nominate those who deserve their share. While social-driven, this message of generosity and thoughtfulness carried through all channels of the campaign and actually made a difference in peoples' lives.
Client
MoneyLion
Agency
Malka Media
Role
Creative Director
Client
MoneyLion
Agency
Malka Media
Role
Creative Director
Client
MoneyLion
Agency
Malka Media
Role
Creative Director
Digital Launch Video
To launch the campaign we worked with SNL comedian, Heidi Gardner, to bring these unsung holiday heroes to life and encourage viewers to follow MoneyLion and nominate someone for a Holiday Bonus. Director: Will Keesee Editor: Brad Howell CD: Claudio Eduardo Vieira Brand Director: Tim Binder Writer: Lindsey Lamphner
Digital Launch Video
We worked with SNL comedian, Heidi Gardner, to bring these unsung holiday heroes to life and encourage viewers to follow MoneyLion and nominate someone for a Holiday Bonus. Director: Will Keesee Editor: Brad Howell CD: Claudio Eduardo Vieira Brand Director: Tim Binder Writer: Lindsey Lamphner
Digital Launch Video
To launch the campaign we worked with SNL comedian, Heidi Gardner, to bring these unsung holiday heroes to life and encourage viewers to follow MoneyLion and nominate someone for a Holiday Bonus. Director: Will Keesee Editor: Brad Howell CD: Claudio Eduardo Vieira Brand Director: Tim Binder Writer: Lindsey Lamphner
Digital Launch Video
To launch the campaign we worked with SNL comedian, Heidi Gardner, to bring these unsung holiday heroes to life and encourage viewers to follow MoneyLion and nominate someone for a Holiday Bonus. Director: Will Keesee Editor: Brad Howell CD: Claudio Eduardo Vieira Brand Director: Tim Binder Writer: Lindsey Lamphner
Social Nomination Content
Leveraging our owned social channels, we drove followers to nominate people in the comments of our posts and posting followups with the chosen bonus winners. We even took our message of recognition to the streets with a "Man on the street" video where random people candidly dicuss who they believe is deserving of the giveaway money.
Social Nomination Content
Leveraging our owned social channels, we drove followers to nominate people in the comments of our posts and posting followups with the chosen bonus winners. We even took our message of recognition to the streets with a "Man on the street" video where random people candidly dicuss who they believe is deserving of the giveaway money.
Social Nomination Content
Leveraging our owned social channels, we drove followers to nominate people in the comments of our posts and posting followups with the chosen bonus winners. We even took our message of recognition to the streets with a "Man on the street" video where random people candidly dicuss who they believe is deserving of the giveaway money.
Social Nomination Content
Leveraging our owned social channels, we drove followers to nominate people in the comments of our posts and posting followups with the chosen bonus winners. We even took our message of recognition to the streets with a "Man on the street" video where random people candidly dicuss who they believe is deserving of the giveaway money.
Bonus Nomination Website
To make sure people fully understood the mechanics of the campaign, we created a holiday campaign hub that outlined clear steps to successfully nominate someone for a bonus, as well as hosting the digital campaign launch video, and provided other useful holiday money tips from the MoneyLion content ecosystem. It's your one stop Holiday Bonus shop.
Bonus Nomination Website
To make sure people fully understood the mechanics of the campaign, we created a holiday campaign hub that outlined clear steps to successfully nominate someone for a bonus, as well as hosting the digital campaign launch video, and provided other useful holiday money tips from the MoneyLion content ecosystem. It's your one stop Holiday Bonus shop.
Bonus Nomination Website
To make sure people fully understood the mechanics of the campaign, we created a holiday campaign hub that outlined clear steps to successfully nominate someone for a bonus, as well as hosting the digital campaign launch video, and provided other useful holiday money tips from the MoneyLion content ecosystem. It's your one stop Holiday Bonus shop.
OOH NYC Takeover
In partnership with media company, 43 oak, we extended our message into downtown New York City with OOH wallscape billboards, bus shelters, subway screens, LinkNYC kiosks and wild postings. The creative provided a QR code for passerbys to scan and nominate, as well as remind people that MoneyLion is the only money app you need around the holidays. A recap video from 43 Oak below takes you on a tour of all the various placements. The bold headlines and vibrant colors grabbed peoples' attention and helped drive results.
OOH NYC Takeover
In partnership with media company, 43 oak, we extended our message into downtown New York City with OOH wallscape billboards, bus shelters, subway screens, LinkNYC kiosks and wild postings. The creative provided a QR code for passerbys to scan and nominate, as well as remind people that MoneyLion is the only money app you need around the holidays. A recap video from 43 Oak below takes you on a tour of all the various placements. The bold headlines and vibrant colors grabbed peoples' attention and helped drive results.
OOH NYC Takeover
In partnership with media company, 43 oak, we extended our message into downtown New York City with OOH wallscape billboards, bus shelters, subway screens, LinkNYC kiosks and wild postings. The creative provided a QR code for passerbys to scan and nominate, as well as remind people that MoneyLion is the only money app you need around the holidays. A recap video from 43 Oak below takes you on a tour of all the various placements. The bold headlines and vibrant colors grabbed peoples' attention and helped drive results.
OOH NYC Takeover
In partnership with media company, 43 oak, we extended our message into downtown New York City with OOH wallscape billboards, bus shelters, subway screens, LinkNYC kiosks and wild postings. The creative provided a QR code for passerbys to scan and nominate, as well as remind people that MoneyLion is the only money app you need around the holidays. A recap video from 43 Oak below takes you on a tour of all the various placements. The bold headlines and vibrant colors grabbed peoples' attention and helped drive results.
OOH NYC Takeover
In partnership with media company, 43 oak, we extended our message into downtown New York City with OOH wallscape billboards, bus shelters, subway screens, LinkNYC kiosks and wild postings. The creative provided a QR code for passerbys to scan and nominate, as well as remind people that MoneyLion is the only money app you need around the holidays. A recap video from 43 Oak below takes you on a tour of all the various placements. The bold headlines and vibrant colors grabbed peoples' attention and helped drive results.
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