LIVE IT UP
Campaign Development
Art Direction / Product Design
2015
LIVE IT UP
Campaign Development
Art Direction / Product Design
2015
LIVE IT UP
Campaign Development
Art Direction / Product Design
2015
LIVE IT UP
Campaign Development
Art Direction / Product Design
2015
LIVE IT UP
Campaign Development
Art Direction / Product Design
2015
7UP fans identify heavily with EDM and Techno music culture and 7UP played right into their affinities by partnering with popular EDM artists and festivals, legitimizing 7UP in this space, enabling them to develop the "Live It UP" platform. "Live It UP" aims to encapsulate the upbeat energy and color that characterizes this cross section of culture and encourage 7UP fans to live life to the max.
7UP fans identify heavily with EDM and Techno music culture and 7UP played right into their affinities by partnering with popular EDM artists and festivals, legitimizing 7UP in this space, enabling them to develop the "Live It UP" platform. "Live It UP" aims to encapsulate the upbeat energy and color that characterizes this cross section of culture and encourage 7UP fans to live life to the max.
7UP fans identify heavily with EDM and Techno music culture and 7UP played right into their affinities by partnering with popular EDM artists and festivals, legitimizing 7UP in this space, enabling them to develop the "Live It UP" platform. "Live It UP" aims to encapsulate the upbeat energy and color that characterizes this cross section of culture and encourage 7UP fans to live life to the max.
Client
7UP
Agency
Code & Theory
Role
Senior Art Director
Client
7UP
Agency
Code & Theory
Role
Senior Art Director
Client
7UP
Agency
Code & Theory
Role
Senior Art Director
Website Design
I designed a full responsive site across desktop, tablet and mobile, acting as the hub that aggregates all content from 7UP and their partners.
Website Design
I designed a full responsive site across desktop, tablet and mobile, acting as the hub that aggregates all content from 7UP and their partners.
Website Design
I designed a full responsive site across desktop, tablet and mobile, acting as the hub that aggregates all content from 7UP and their partners.
Social Campaign
Kinetic photography and rythmic pulse-pounding GIFs breathed life into the "Live It UP" platform on 7UP's social channels.
Social Campaign
Kinetic photography and rythmic pulse-pounding GIFs breathed life into the "Live It UP" platform on 7UP's social channels.
Social Campaign
Kinetic photography and rythmic pulse-pounding GIFs breathed life into the "Live It UP" platform on 7UP's social channels.
FEATURED PROJECTS
Who Deserves A Holiday Bonus?Campaign Development
Tax Like A BossCampaign Development
Kraken RumCampaign Development
New WorldsFilm Art Direction & Branding
Hilton ClubDigital Installation
Space RabbisNFT Collection
That Guy Who Ripped Off All Those PeopleFilm Art Direction & Branding
Patrón x BarsysPackaging Design
Stun LoveBrand Development
Mixes Best With AnythingCampaign Development
The Glass Doesn't Make The MartiniCampaign Development
Protein WorldCampaign Development
SIN ST BBQBrand & Identity
TidWitsIllustration Series
If My Mother Were A KangarooBook Design & Illustration
Movember KingCampaign Development
The Most Famous Coloring CookbookBook Design & Illustration
Jiffy LubeCampaign Development
Grilled DogsCampaign Development
Hell WeekBrand & Identity
Cheesy TotsCampaign Development
Chicken Fries Are BackCampaign Development
The AgencyComic Series
7UPCampaign Development
Balls on the LawnBook Illustration & Art Direction
The ReserveProgram Development
Mac n' CheetosCampaign Development
Tank Jet StudiosBranding & Identity
Jack Daniel's Tennessee FireCampaign Development
Brown Forman Admin OneDigital Installation
The DistilleryPhysical / Digital Installation
SunkistSocial Campaign
The HalfGraphic Novella
Crude CruisersIllustration Series
Brancas PitchPoster Design
Mine GamesGame Design
CONTACT / FOLLOW
