LIVEITUP

LIVE IT UP

Campaign Development

Art Direction / Product Design

2015

 

LIVE IT UP

Campaign Development

Art Direction / Product Design

2015 

LIVE IT UP

Campaign Development

Art Direction / Product Design

2015

 

LIVE IT UP

Campaign Development

Art Direction / Product Design

2015

 

LIVE IT UP

Campaign Development

Art Direction / Product Design

2015

7UP fans identify heavily with EDM and Techno music culture and 7UP played right into their affinities by partnering with popular EDM artists and festivals, legitimizing 7UP in this space, enabling them to develop the "Live It UP" platform. "Live It UP" aims to encapsulate the upbeat energy and color that characterizes this cross section of culture and encourage 7UP fans to live life to the max.

7UP fans identify heavily with EDM and Techno music culture and 7UP played right into their affinities by partnering with popular EDM artists and festivals, legitimizing 7UP in this space, enabling them to develop the "Live It UP" platform. "Live It UP" aims to encapsulate the upbeat energy and color that characterizes this cross section of culture and encourage 7UP fans to live life to the max.

7UP fans identify heavily with EDM and Techno music culture and 7UP played right into their affinities by partnering with popular EDM artists and festivals, legitimizing 7UP in this space, enabling them to develop the "Live It UP" platform. "Live It UP" aims to encapsulate the upbeat energy and color that characterizes this cross section of culture and encourage 7UP fans to live life to the max.

Client                                                   

7UP

Agency                                                

Code & Theory                                    

Role                                                    

Senior Art Director  

                     

Client                                                   

7UP

Agency                                                

Code & Theory                                    

Role                                                    

Senior Art Director  

                     

Client                                                        

7UP                           

Agency                                                  

Code & Theory                                      

Role                                                      

Senior Art Director

Website Design

I designed a full responsive site across desktop, tablet and mobile, acting as the hub that aggregates all content from 7UP and their partners.

Website Design

I designed a full responsive site across desktop, tablet and mobile, acting as the hub that aggregates all content from 7UP and their partners.

Website Design

I designed a full responsive site across desktop, tablet and mobile, acting as the hub that aggregates all content from 7UP and their partners.

7UP_Desktop

Social Campaign

Kinetic photography and rythmic pulse-pounding GIFs breathed life into the "Live It UP" platform on 7UP's social channels.  

Social Campaign

Kinetic photography and rythmic pulse-pounding GIFs breathed life into the "Live It UP" platform on 7UP's social channels.  

Social Campaign

Kinetic photography and rythmic pulse-pounding GIFs breathed life into the "Live It UP" platform on 7UP's social channels.  

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