LIVE IT UP
Campaign Development
Art Direction / Product Design
2015
LIVE IT UP
Campaign Development
Art Direction / Product Design
2015
LIVE IT UP
Campaign Development
Art Direction / Product Design
2015
LIVE IT UP
Campaign Development
Art Direction / Product Design
2015
LIVE IT UP
Campaign Development
Art Direction / Product Design
2015
7UP fans identify heavily with EDM and Techno music culture and 7UP played right into their affinities by partnering with popular EDM artists and festivals, legitimizing 7UP in this space, enabling them to develop the "Live It UP" platform. "Live It UP" aims to encapsulate the upbeat energy and color that characterizes this cross section of culture and encourage 7UP fans to live life to the max.
7UP fans identify heavily with EDM and Techno music culture and 7UP played right into their affinities by partnering with popular EDM artists and festivals, legitimizing 7UP in this space, enabling them to develop the "Live It UP" platform. "Live It UP" aims to encapsulate the upbeat energy and color that characterizes this cross section of culture and encourage 7UP fans to live life to the max.
7UP fans identify heavily with EDM and Techno music culture and 7UP played right into their affinities by partnering with popular EDM artists and festivals, legitimizing 7UP in this space, enabling them to develop the "Live It UP" platform. "Live It UP" aims to encapsulate the upbeat energy and color that characterizes this cross section of culture and encourage 7UP fans to live life to the max.
Client
7UP
Agency
Code & Theory
Role
Senior Art Director
Client
7UP
Agency
Code & Theory
Role
Senior Art Director
Client
7UP
Agency
Code & Theory
Role
Senior Art Director
Website Design
I designed a full responsive site across desktop, tablet and mobile, acting as the hub that aggregates all content from 7UP and their partners.
Website Design
I designed a full responsive site across desktop, tablet and mobile, acting as the hub that aggregates all content from 7UP and their partners.
Website Design
I designed a full responsive site across desktop, tablet and mobile, acting as the hub that aggregates all content from 7UP and their partners.
Social Campaign
Kinetic photography and rythmic pulse-pounding GIFs breathed life into the "Live It UP" platform on 7UP's social channels.
Social Campaign
Kinetic photography and rythmic pulse-pounding GIFs breathed life into the "Live It UP" platform on 7UP's social channels.
Social Campaign
Kinetic photography and rythmic pulse-pounding GIFs breathed life into the "Live It UP" platform on 7UP's social channels.
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