THE DARK COLLECTION
Product Launch
Creative Direction / Art Direction
2022
THE DARK COLLECTION
Product Launch
Creative Direction / Art Direction
2022
THE DARK COLLECTION
Product Launch
Creative Direction / Art Direction
2022
THE DARK COLLECTION
Product Launch
Creative Direction / Art Direction
2022
THE DARK COLLECTION
Product Launch
Creative Direction / Art Direction
2022
To activate their new brand platform "Step Into The Dark", Kraken Rum launched a swag collection called "The Dark Collection". To bring the collection to life, I led a team to of creatives to execute a suite of social and ecommerce content that showcases the high quality product, while putting you right into the occasion and building on the equity of the attitude that Kraken has become known for.
To activate their new brand platform "Step Into The Dark", Kraken Rum launched a swag collection called "The Dark Collection". To bring the collection to life, I led a team to of creatives to execute a suite of social and ecommerce content that showcases the high quality product, while putting you right into the occasion and building on the equity of the attitude that Kraken has become known for.
To activate their new brand platform "Step Into The Dark", Kraken Rum launched a swag collection called "The Dark Collection". To bring the collection to life, I led a team to of creatives to execute a suite of social and ecommerce content that showcases the high quality product, while putting you right into the occasion and building on the equity of the attitude that Kraken has become known for.
To activate their new brand platform "Step Into The Dark", Kraken Rum launched a swag collection called "The Dark Collection". To bring the collection to life, I led a team to of creatives to execute a suite of social and ecommerce content that showcases the high quality product, while putting you right into the occasion and building on the equity of the attitude that Kraken has become known for.
To activate their new brand platform "Step Into The Dark", Kraken Rum launched a swag collection called "The Dark Collection". To bring the collection to life, I led a team to of creatives to execute a suite of social and ecommerce content that showcases the high quality product, while putting you right into the occasion and building on the equity of the attitude that Kraken has become known for.
Client
Kraken Rum
Agency
Malka Media
Role
Creative Director
Client
MoneyLion
Agency
Malka Media
Role
Creative Director
Client
MoneyLion
Agency
Malka Media
Role
Creative Director
Darkwear Sizzle Video
To launch the product on social platforms we created a slick and snappy lifestyle social video that encourages people to not only "Drink the Kraken" but to "Wear the Kraken" as well. Director: Johnathan Fuentes Producer: Will Keesee Art Director: Lucy Weigard
Darkwear Sizzle Video
To launch the product on social platforms we created a slick and snappy lifestyle social video that encourages people to not only "Drink the Kraken" but to "Wear the Kraken" as well. Director: Johnathan Fuentes Producer: Will Keesee Art Director: Lucy Weigard
Darkwear Sizzle Video
To launch the product on social platforms we created a slick and snappy lifestyle social video that encourages people to not only "Drink the Kraken" but to "Wear the Kraken" as well. Director: Johnathan Fuentes Producer: Will Keesee Art Director: Lucy Weigard
Darkwear Sizzle Video
To launch the product on social platforms we created a slick and snappy lifestyle social video that encourages people to not only "Drink the Kraken" but to "Wear the Kraken" as well. Director: Johnathan Fuentes Producer: Will Keesee Art Director: Lucy Weigard
Darkwear Sizzle Video
To launch the product on social platforms we created a slick and snappy lifestyle social video that encourages people to not only "Drink the Kraken" but to "Wear the Kraken" as well. Director: Johnathan Fuentes Producer: Will Keesee Art Director: Lucy Weigard
Darkwear Product Content
With a diverse cast of talent, we executed bold and product and lifestyle in-situ assets to live on ecomm and social platforms.
Darkwear Product Content
With a diverse cast of talent, we executed bold and product and lifestyle in-situ assets to live on ecomm and social platforms.
Darkwear Product Content
With a diverse cast of talent, we executed bold and product and lifestyle in-situ assets to live on ecomm and social platforms.
Darkwear Product Content
With a diverse cast of talent, we executed bold and product and lifestyle in-situ assets to live on ecomm and social platforms.
Cocktail Social Content
After developing content speicifcally to showcase The Dark Collection, we then shifted our focus to Kraken Rum product, with 4 distinct and delicious cocktail recipe videos and still photography that add taste appeal to each scene they're in.
Cocktail Social Content
After developing content speicifcally to showcase The Dark Collection, we then shifted our focus to Kraken Rum product, with 4 distinct and delicious cocktail recipe videos and still photography that add taste appeal to each scene they're in.
Ccocktail Social Content
After developing content speicifcally to showcase The Dark Collection, we then shifted our focus to Kraken Rum product, with 4 distinct and delicious cocktail recipe videos and still photography that add taste appeal to each scene they're in.
Cocktail Social Content
After developing content speicifcally to showcase The Dark Collection, we then shifted our focus to Kraken Rum product, with 4 distinct and delicious cocktail recipe videos and still photography that add taste appeal to each scene they're in.
Cocktail Social Content
After developing content speicifcally to showcase The Dark Collection, we then shifted our focus to Kraken Rum product, with 4 distinct and delicious cocktail recipe videos and still photography that add taste appeal to each scene they're in.
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