In a year long engagement with Woodford Reserve, Code and Theory fostered an improved understanding of the brand’s craft bourbon thru both digital and physical mediums. We created several innovative platforms from a member’s only club called “The Reserve”, to an on-site physical digital installation, to a tasting app, to a beautifully printed welcome kit. Visually we created a rich look that speaks to the history of the distillery.

In a year long engagement with Woodford Reserve, Code and Theory fostered an improved understanding of the brand’s craft bourbon thru both digital and physical mediums. We created several innovative platforms from a member’s only club called “The Reserve”, to an on-site physical digital installation, to a tasting app, to a beautifully printed welcome kit. Visually we created a rich look that speaks to the history of the distillery.

In a year long engagement with Woodford Reserve, Code and Theory fostered an improved understanding of the brand’s craft bourbon thru both digital and physical mediums. We created several innovative platforms from a member’s only club called “The Reserve”, to an on-site physical digital installation, to a tasting app, to a beautifully printed welcome kit. Visually we created a rich look that speaks to the history of the distillery.

Website Design

Full responsive systematic site design across desktop, tablet and mobile that acts as a central hub for Reservists to get up to speed on all the events and promotions offered within The Reserve.

Website Design

Full responsive systematic site design across desktop, tablet and mobile that acts as a central hub for Reservists to get up to speed on all the events and promotions offered within The Reserve.

Website Design

Full responsive systematic site design across desktop, tablet and mobile that acts as a central hub for Reservists to get up to speed on all the events and promotions offered within The Reserve.

Tasting Photography

Art Direction for assets used in site, app, print and social. Photography by Andreas Tagger.

Tasting Photography

Art Direction for assets used in site, app, print and social. Photography by Andreas Tagger.

Tasting Photography

Art Direction for assets used in site, app, print and social. Photography by Andreas Tagger.

Custom Icon Set

I illustrated and designed a full icon set for use on the app and print that builds out  the flavor notes found in the bourbon on its own or paired with certain foods. 

Custom Icon Set

I illustrated and designed a full icon set for use on the app and print that builds out  the flavor notes found in the bourbon on its own or paired with certain foods. 

Custom Icon Set

I illustrated and designed a full icon set for use on the app and print that builds out  the flavor notes found in the bourbon on its own or paired with certain foods. 

Tasting Experience App

The Tasting App is a tablet based tool that fosters a deeper appreciation for the bourbon by demonstrating how an individual can conduct a tasting in his/her home or with friends.  The app also includes educational material about the five sources of flavor and how the bourbon is crafted.

Tasting Experience App

The Tasting App is a tablet based tool that fosters a deeper appreciation for the bourbon by demonstrating how an individual can conduct a tasting in his/her home or with friends.  The app also includes educational material about the five sources of flavor and how the bourbon is crafted.

Tasting Experience App

The Tasting App is a tablet based tool that fosters a deeper appreciation for the bourbon by demonstrating how an individual can conduct a tasting in his/her home or with friends.  The app also includes educational material about the five sources of flavor and how the bourbon is crafted.

Welcome Kit

I designed a printed welcome kit meant to welcome members to “The Reserve” club and celebrate their inauguration. The kit features an embossed metallic sleeve in which a folder pulls out revealing membership cards, a personal letter from master distiller Chris Morris, and a booklet that explains how the bourbon is made, its flavor notes and a cocktail guide.

Welcome Kit

I designed a printed welcome kit meant to welcome members to “The Reserve” club and celebrate their inauguration. The kit features an embossed metallic sleeve in which a folder pulls out revealing membership cards, a personal letter from master distiller Chris Morris, and a booklet that explains how the bourbon is made, its flavor notes and a cocktail guide.

Welcome Kit

I designed a printed welcome kit meant to welcome members to “The Reserve” club and celebrate their inauguration. The kit features an embossed metallic sleeve in which a folder pulls out revealing membership cards, a personal letter from master distiller Chris Morris, and a booklet that explains how the bourbon is made, its flavor notes and a cocktail guide.