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THE RESERVE

Program Development

Art Direction / Design / Illustration  

2014-2015

 

THE RESERVE

Program Development

Art Direction / Design / Illustration

2014 - 2015

 

THE RESERVE

Program Development

Art Direction / Design / Illustration

2014 - 2015

 

THE RESERVE

Program Development

Art Direction / Design / Illustration

2014 - 2015

In a year long engagement with Woodford Reserve, Code and Theory fostered an improved understanding of the brand’s craft bourbon thru both digital and physical mediums. We created several innovative platforms from a member’s only club called “The Reserve”, to an on-site physical digital installation, to a tasting app, to a beautifully printed welcome kit. Visually we created a rich look that speaks to the history of the distillery.

In a year long engagement with Woodford Reserve, Code and Theory fostered an improved understanding of the brand’s craft bourbon thru both digital and physical mediums. We created several innovative platforms from a member’s only club called “The Reserve”, to an on-site physical digital installation, to a tasting app, to a beautifully printed welcome kit. Visually we created a rich look that speaks to the history of the distillery.

In a year long engagement with Woodford Reserve, Code and Theory fostered an improved understanding of the brand’s craft bourbon thru both digital and physical mediums. We created several innovative platforms from a member’s only club called “The Reserve”, to an on-site physical digital installation, to a tasting app, to a beautifully printed welcome kit. Visually we created a rich look that speaks to the history of the distillery.

Client                                                   

Woodford Reserve

Agency                                                

Code & Theory                                    

Role                                                    

Senior Art Director  

                     

Client                                                        

Woodford Reserve                           

Agency                                                  

Code & Theory                                      

Role                                                      

Senior Art Director

Website Design

Full responsive systematic site design across desktop, tablet and mobile that acts as a central hub for Reservists to get up to speed on all the events and promotions offered within The Reserve.

Website Design

Full responsive systematic site design across desktop, tablet and mobile that acts as a central hub for Reservists to get up to speed on all the events and promotions offered within The Reserve.

Website Design

Full responsive systematic site design across desktop, tablet and mobile that acts as a central hub for Reservists to get up to speed on all the events and promotions offered within The Reserve.

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Tasting Photography

Art Direction for assets used in site, app, print and social. Photography by Andreas Tagger.

Tasting Photography

Art Direction for assets used in site, app, print and social. Photography by Andreas Tagger.

Tasting Photography

Art Direction for assets used in site, app, print and social. Photography by Andreas Tagger.

Custom Icon Set

I illustrated and designed a full icon set for use on the app and print that builds out  the flavor notes found in the bourbon on its own or paired with certain foods. 

Custom Icon Set

I illustrated and designed a full icon set for use on the app and print that builds out  the flavor notes found in the bourbon on its own or paired with certain foods. 

Custom Icon Set

I illustrated and designed a full icon set for use on the app and print that builds out  the flavor notes found in the bourbon on its own or paired with certain foods. 

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Tasting Experience App

The Tasting App is a tablet based tool that fosters a deeper appreciation for the bourbon by demonstrating how an individual can conduct a tasting in his/her home or with friends.  The app also includes educational material about the five sources of flavor and how the bourbon is crafted.

Tasting Experience App

The Tasting App is a tablet based tool that fosters a deeper appreciation for the bourbon by demonstrating how an individual can conduct a tasting in his/her home or with friends.  The app also includes educational material about the five sources of flavor and how the bourbon is crafted.

Tasting Experience App

The Tasting App is a tablet based tool that fosters a deeper appreciation for the bourbon by demonstrating how an individual can conduct a tasting in his/her home or with friends.  The app also includes educational material about the five sources of flavor and how the bourbon is crafted.

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Welcome Kit

I designed a printed welcome kit meant to welcome members to “The Reserve” club and celebrate their inauguration. The kit features an embossed metallic sleeve in which a folder pulls out revealing membership cards, a personal letter from master distiller Chris Morris, and a booklet that explains how the bourbon is made, its flavor notes and a cocktail guide.

Welcome Kit

I designed a printed welcome kit meant to welcome members to “The Reserve” club and celebrate their inauguration. The kit features an embossed metallic sleeve in which a folder pulls out revealing membership cards, a personal letter from master distiller Chris Morris, and a booklet that explains how the bourbon is made, its flavor notes and a cocktail guide.

Welcome Kit

I designed a printed welcome kit meant to welcome members to “The Reserve” club and celebrate their inauguration. The kit features an embossed metallic sleeve in which a folder pulls out revealing membership cards, a personal letter from master distiller Chris Morris, and a booklet that explains how the bourbon is made, its flavor notes and a cocktail guide.

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FEATURED PROJECTS

Mixes Best With AnythingCampaign Development

SIN ST BBQBrand & Identity

TidWitsIllustration Series

If My Mother Were A KangarooBook Design & Illustration

Protein WorldCampaign Development

Movember KingCampaign Development

The Most Famous Coloring CookbookBook Design & Illustration

Jiffy LubeCampaign Development

Grilled DogsCampaign Development

Hell WeekBrand & Identity

Cheesy TotsCampaign Development

Chicken Fries Are BackCampaign Development

The AgencyComic Series

7UPCampaign Development

Balls on the LawnBook Illustration & Art Direction

The ReserveProgram Development

Mac n' CheetosCampaign Development

Tank Jet StudiosBranding & Identity

Jack Daniel's Tennessee FireCampaign Development

Brown Forman Admin OneDigital Installation

The DistilleryPhysical / Digital Installation

SunkistSocial Campaign

The HalfGraphic Novella

Crude CruisersIllustration Series

Brancas PitchPoster Design

Mine GamesGame Design

CONTACT / FOLLOW

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