We Got Next – JEREMY STEIN DESIGN

WE GOT NEXT

Campaign Development

Creative Direction / Art Direction / Motion / Experiential

2024

WE GOT NEXT

Campaign Development

Creative Direction / Art Direction / Motion / Experiential

2024

WE GOT NEXT

Campaign Development

Creative Direction / Art Direction / Motion / Experiential

2024

WE GOT NEXT

Campaign Development

Creative Direction / Art Direction / Motion / Experiential

2024

WE GOT NEXT

Campaign Development

Creative Direction / Art Direction / Motion / Experiential

2024

Entering 2024, Nexstar Media Group's new network and national salesforce faced the challenge of promoting a relatively unknown brand portfolio in a competitive, digital-driven marketplace. They needed a compelling brand identity and message to position their IP assets as premium and essential for agencies and marketers aiming to drive demand at the local consumer level.

Client

Nexstar Media Group

Agency

In-House

Role

Creative Director

Client

Nexstar Media Group

Agency

In-House

Role

Creative Director

Client

Nexstar Media Group

Agency

In-House

Role

Creative Director

Campaign Identity & GFX Package

The Nexstar portfolio of brands is invested in presenting up-and-comer, next generation talent, programming & partnership ideas that are both entertaining and immersive. This hype video kicked off the "We Got Next" campaign, in the 2024 Upfront season, to demonstrate the power of Nexstar IP. I set the creative direction for the entire campaign and executed the entire GFX package, including art direction, motion design system, environmentals and style guide.

Campaign Identity & GFX Package

The Nexstar portfolio of brands is invested in presenting up-and-comer, next generation talent, programming & partnership ideas that are both entertaining and immersive. This hype video kicked off the "We Got Next" campaign, in the 2024 Upfront season, to demonstrate the power of Nexstar IP. I set the creative direction for the entire campaign and executed the entire GFX, including design, motion system, environmentals and style guide.

Campaign Identity & GFX Package

The Nexstar portfolio of brands is invested in presenting up-and-comer, next generation talent, programming & partnership ideas that are both entertaining and immersive. This hype video kicked off the "We Got Next" campaign, in the 2024 Upfront season, to demonstrate the power of Nexstar IP. I set the creative direction for the entire campaign and executed the entire GFX package, including art direction, motion design system, environmentals and style guide.

Campaign Identity & GFX Package

The Nexstar portfolio of brands is invested in presenting up-and-comer, next generation talent, programming & partnership ideas that are both entertaining and immersive. This hype video kicked off the "We Got Next" campaign, in the 2024 Upfront season, to demonstrate the power of Nexstar IP. I set the creative direction for the entire campaign and executed the entire GFX package, including art direction, motion design system, environmentals and style guide.

Campaign Identity & GFX Package

The Nexstar portfolio of brands is invested in presenting up-and-comer, next generation talent, programming & partnership ideas that are both entertaining and immersive. This hype video kicked off the "We Got Next" campaign, in the 2024 Upfront season, to demonstrate the power of Nexstar IP. I set the creative direction for the entire campaign and executed the entire GFX package, including art direction, motion design system, environmentals and style guide.

2024 Upfront Event Identity

Building on the “We Got Next” message and identity, the guest journey included branding and touchpoints throughout to keep the portfolio of brands top of mind. I executed all event materials from core identity, hero video, pre/post show passive loop, environmentals, and speaker support presentations.

2024 Upfront Event Identity

Building on the “We Got Next” message and identity, the guest journey included branding and touchpoints throughout to keep the portfolio of brands top of mind. I executed all event materials from core identity, hero video, pre/post show passive loop, environmentals, and speaker support presentations.

2024 Upfront Even Identity

Building on the “We Got Next” message and identity, the guest journey included branding and touchpoints throughout to keep the portfolio of brands top of mind. I executed all event materials from core identity, hero video, pre/post show passive loop, environmentals, and speaker support presentations.

2024 Upfront Event Identity

Building on the “We Got Next” message and identity, the guest journey included branding and touchpoints throughout to keep the portfolio of brands top of mind. I executed all event materials from core identity, hero video, pre/post show passive loop, environmentals, and speaker support presentations.

BrandWeek Activation

Nexstar and CW Sports bring top-tier live sports entertainment. To continue paying off our "We Got Next" campaign and hype the upcoming NASCAR racing season, we made waves at BrandWeek 2024 by letting attendees hit the track with an Xfinity NASCAR racing simulator—combining thrills and unforgettable engagement.

BrandWeek Activation

Nexstar and CW Sports bring top-tier live sports entertainment. To continue paying off our "We Got Next" campaign and hype the upcoming NASCAR racing season, we made waves at BrandWeek 2024 by letting attendees hit the track with an Xfinity NASCAR racing simulator—combining thrills and unforgettable engagement.

OOH NYC Takeover

In partnership with media company, 43 oak, we extended our message into downtown New York City with OOH wallscape billboards, bus shelters, subway screens, LinkNYC kiosks and wild postings. The creative provided a QR code for passerbys to scan and nominate, as well as remind people that MoneyLion is the only money app you need around the holidays. A recap video from 43 Oak below takes you on a tour of all the various placements. The bold headlines and vibrant colors grabbed peoples' attention and helped drive results.

OOH NYC Takeover

In partnership with media company, 43 oak, we extended our message into downtown New York City with OOH wallscape billboards, bus shelters, subway screens, LinkNYC kiosks and wild postings. The creative provided a QR code for passerbys to scan and nominate, as well as remind people that MoneyLion is the only money app you need around the holidays. A recap video from 43 Oak below takes you on a tour of all the various placements. The bold headlines and vibrant colors grabbed peoples' attention and helped drive results.

OOH NYC Takeover

In partnership with media company, 43 oak, we extended our message into downtown New York City with OOH wallscape billboards, bus shelters, subway screens, LinkNYC kiosks and wild postings. The creative provided a QR code for passerbys to scan and nominate, as well as remind people that MoneyLion is the only money app you need around the holidays. A recap video from 43 Oak below takes you on a tour of all the various placements. The bold headlines and vibrant colors grabbed peoples' attention and helped drive results.