To announce the return of Cheesy Tots at Burger King, we decided to orchestrate a comeback of our own and partner up with Jon Heder and Efren Ramirez, aka Napoleon Dynamite and Pedro, to recreate one of the most iconic scenes from the 20014 film, Napoleon Dynamite. "They're Back" acted as our campaign driver to promote awareness of the return of Cheesy Tots as well as our two heroes, Napoleon and Pedro.

To announce the return of Cheesy Tots at Burger King, we decided to orchestrate a comeback of our own and partner up with Jon Heder and Efren Ramirez, aka Napoleon Dynamite and Pedro, to recreate one of the most iconic scenes from the 20014 film, Napoleon Dynamite. "They're Back" acted as our campaign driver to promote awareness of the return of Cheesy Tots as well as our two heroes, Napoleon and Pedro.

To announce the return of Cheesy Tots at Burger King, we decided to orchestrate a comeback of our own and partner up with Jon Heder and Efren Ramirez, aka Napoleon Dynamite and Pedro, to recreate one of the most iconic scenes from the 20014 film, Napoleon Dynamite. "They're Back" acted as our campaign driver to promote awareness of the return of Cheesy Tots as well as our two heroes, Napoleon and Pedro.

Launch Video

Concepted and art directed digital video to announce the return of Cheesy Tots including supers and environmental tone/aesthetic.  Director: Lucas Spalding   Studio: Honor Society   GCD: Brad Dixon   CD: Gino Carolini   ACD: Mike Latshaw   Sr. CW: Conor Champley   

Launch Video

Concepted and art directed digital video to announce the return of Cheesy Tots including supers and environmental tone/aesthetic.  Director: Lucas Spalding   Studio: Honor Society   GCD: Brad Dixon   CD: Gino Carolini   ACD: Mike Latshaw   Sr. CW: Conor Champley   

Launch Video

Concepted and art directed digital video to announce the return of Cheesy Tots including supers and environmental tone/aesthetic.  Director: Lucas Spalding   Studio: Honor Society   GCD: Brad Dixon   CD: Gino Carolini   ACD: Mike Latshaw   Sr. CW: Conor Champley   

Launch Social Content

Quirky photos, Memes, GIFs and cutdowns from the video shoot all helped keep the conversation going across Burger King's social channels.

Launch Social Content

Quirky photos, Memes, GIFs and cutdowns from the video shoot all helped keep the conversation going across Burger King's social channels.

Launch Social Content

Quirky photos, Memes, GIFs and cutdowns from the video shoot all helped keep the conversation going across Burger King's social channels.

Case Study Video

In the end, the campaign was a smashing success for the product, hitting over 1.4 Billion impressions and selling out within 2 weeks. Napoleon and Pedro have done it again. 

Case Study Video

In the end, the campaign was a smashing success for the product, hitting over 1.4 Billion impressions and selling out within 2 weeks. Napoleon and Pedro have done it again. 

Case Study Video

In the end, the campaign was a smashing success for the product, hitting over 1.4 Billion impressions and selling out within 2 weeks. Napoleon and Pedro have done it again.