TAX LIKE A BOSS
Campaign Development
Creative Direction / Art Direction / Design
2023
TAX LIKE A BOSS
Campaign Development
Creative Direction / Art Direction / Design
2023
TAX LIKE A BOSS
Campaign Development
Creative Direction / Art Direction / Design
2023
TAX LIKE A BOSS
Campaign Development
Creative Direction / Art Direction / Design
2023
TAX LIKE A BOSS
Campaign Development
Creative Direction / Art Direction / Design
2023
In 2023, MoneyLion officially added tax filing capabilities to their ever expanding ecosystem of financial tools, solidifying itself as the only money app you need. To announce this new feature, they needed a campaign that spoke to the product's ease-of-use, and embodied the confidence that comes with being able to quickly knock out your taxes. "Tax like a Boss" captured this swagger and attitude inherent to the brand.
In 2023, MoneyLion officially added tax filing capabilities to their ever expanding ecosystem of financial tools, solidifying itself as the only money app you need. To announce this new feature, they needed a campaign that spoke to the product's ease-of-use, and embodied the confidence that comes with being able to quickly knock out your taxes. "Tax like a Boss" captured this swagger and attitude inherent to the brand.
In 2023, MoneyLion officially added tax filing capabilities to their ever expanding ecosystem of financial tools, solidifying itself as the only money app you need. To announce this new feature, they needed a campaign that spoke to the product's ease-of-use, and embodied the confidence that comes with being able to quickly knock out your taxes. "Tax like a Boss" captured this swagger and attitude inherent to the brand.
Client
MoneyLion
Agency
Malka Media
Role
Creative Director
Client
MoneyLion
Agency
Malka Media
Role
Creative Director
Client
MoneyLion
Agency
Malka Media
Role
Creative Director
Tax Hub Website
To launch the campaign, we created a central tax hub for our users that not only gave them the tools to file their taxes, but supplied them with educational tax tips to empower them in their pursuit of a max refund. I laid out the strategic wireframe to set the narrative and guided overall design/messaging to ensure consistency across all campaign channels. Brand Director: Tim Binder Copywriter: Zach Connolly Designer: Lucas Andrada
Tax Hub Website
To launch the campaign, we created a central tax hub for our users that not only gave them the tools to file their taxes, but supplied them with educational tax tips to empower them in their pursuit of a max refund. I laid out the strategic wireframe to set the narrative and guided overall design/messaging to ensure consistency across all campaign channels. Brand Director: Tim Binder Copywriter: Zach Connolly Designer: Lucas Andrada
Tax Hub Website
To launch the campaign, we created a central tax hub for our users that not only gave them the tools to file their taxes, but supplied them with educational tax tips to empower them in their pursuit of a max refund. I laid out the strategic wireframe to set the narrative and guided overall design/messaging to ensure consistency across all campaign channels. Brand Director: Tim Binder Copywriter: Zach Connolly Designer: Lucas Andrada
Social Launch Content
We carried the campaign voice into social, launching a suite of bold and engaging content to occupy the two month leadup to tax day and drive viewers to our tax hub landing page.
Social Launch Content
We carried the campaign voice into social, launching a suite of bold and engaging content to occupy the two month leadup to tax day and drive viewers to our tax hub landing page.
Product Social Content
We carried the campaign voice into social, launching a suite of bold and engaging content to occupy the two month leadup to tax day and drive viewers to our tax hub landing page.
Social Launch Content
We carried the campaign voice into social, launching a suite of bold and engaging content to occupy the two month leadup to tax day and drive viewers to our tax hub landing page.
Social Launch Content
We carried the campaign voice into social, launching a suite of bold and engaging content to occupy the two month leadup to tax day and drive viewers to our tax hub landing page.
"Go File Yourself" Tax Memes
To let people know that they can file themselves within minutes right inside the app, I created the mini social campaign "Go File Yourself", which takes famous movie "Go F*ck Yourself" moments and reorients them to communicate this message. this was especially fun to create as I personally voice acted all of these famous characters.
"Go File Yourself" Tax Memes
To let people know that they can file themselves within minutes right inside the app, I created the mini social campaign "Go File Yourself", which takes famous movie "Go F*ck Yourself" moments and reorients them to communicate this message. this was especially fun to create as I personally voice acted all of these famous characters.
"Go File Yourself" Tax Memes
To let people know that they can file themselves within minutes right inside the app, I created the mini social campaign "Go File Yourself", which takes famous movie "Go F*ck Yourself" moments and reorients them to communicate this message. this was especially fun to create as I personally voice acted all of these famous characters.
"Go File Yourself" Tax Memes
To let people know that they can file themselves within minutes right inside the app, I created the mini social campaign "Go File Yourself", which takes famous movie "Go F*ck Yourself" moments and reorients them to communicate this message. this was especially fun to create as I personally voice acted all of these famous characters.
"Go File Yourself" Tax Memes
To let people know that they can file themselves within minutes right inside the app, I created the mini social campaign "Go File Yourself", which takes famous movie "Go F*ck Yourself" moments and reorients them to communicate this message. this was especially fun to create as I personally voice acted all of these famous characters.
Partnership Content Activation
We partnered with financial creator Duke the Tax Guy, and NIL athletes, Armando Bacot and Kaleb Alvaa to create fun and educational tax content that makes you feel like a BOSS. I concepted, briefed, edited and scored each spot.
Partnership Content Activation
We partnered with financial creator Duke the Tax Guy, and NIL athletes, Armando Bacot and Kaleb Alvaa to create fun and educational tax content that makes you feel like a BOSS. I concepted, briefed, edited and scored each spot.
Partnership Content Activation
We partnered with financial creator Duke the Tax Guy, and NIL athletes, Armando Bacot and Kaleb Alvaa to create fun and educational tax content that makes you feel like a BOSS. I concepted, briefed, edited and scored each spot.
Partnership Content Activation
We partnered with financial creator Duke the Tax Guy, and NIL athletes, Armando Bacot and Kaleb Alvaa to create fun and educational tax content that makes you feel like a BOSS. I concepted, briefed, edited and scored each spot.
Partnership Content Activation
We partnered with financial creator Duke the Tax Guy, and NIL athletes, Armando Bacot and Kaleb Alvaa to create fun and educational tax content that makes you feel like a BOSS. I concepted, briefed, edited and scored each spot.
Product Explainer Video
A slick animated UI walkthrough of the MoneyLion tax product pulls through the campaign tone of voice and acts as the ultimate educational tool to empower users to file their taxes smoothly.
Case Study Video
A recap video of the campaign that documents how the launch of Grilled Dogs was one of the most successful product launches in Burger King history.
Product Explainer Video
A slick animated UI walkthrough of the MoneyLion tax product pulls through the campaign tone of voice and acts as the ultimate educational tool to empower users to file their taxes smoothly.
Product Explainer Video
A slick animated UI walkthrough of the MoneyLion tax product pulls through the campaign tone of voice and acts as the ultimate educational tool to empower users to file their taxes smoothly.
Product Explainer Video
A slick animated UI walkthrough of the MoneyLion tax product pulls through the campaign tone of voice and acts as the ultimate educational tool to empower users to file their taxes smoothly.
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