PATRÓN X BARSYS PARTNERSHIP

Packaging Design

Art Direction / Design 

2020

PATRÓN X BARSYS PARTNERSHIP

Packaging Design

Art Direction / Design

2020 

PATRÓN X BARSYS PARTNERSHIP

Packaging Design

Art Direction / Design

2020

PATRÓN X BARSYS PARTNERSHIP

Packaging Design

Art Direction / Design

2020

PATRÓN X BARSYS PARTNERSHIP

Packaging Design

Art Direction / Design

2020

Patrón's brand strategy is all about perfection - the perfect tequila makes the perfect cocktail. Barsys's Smart Coaster precisely measures each cocktail ingredient as it is poured to ensure a perfect cocktail with every glass - so a  partnership between the two brands seemed like the "perfect" match. Collaborating with Barsys, I developed multiple design iterations of the coaster packaging to properly balance the aesthetic of both brands.

Patrón's brand strategy is all about perfection - the perfect tequila makes the perfect cocktail. Barsys's Smart Coaster precisely measures each cocktail ingredient as it is poured to ensure a perfect cocktail with every glass - so a  partnership between the two brands seemed like the "perfect" match. Collaborating with Barsys, I developed multiple design iterations of the coaster packaging to properly balance the aesthetic of both brands.

Patrón's brand strategy is all about perfection - the perfect tequila makes the perfect cocktail. Barsys's Smart Coaster precisely measures each cocktail ingredient as it is poured to ensure a perfect cocktail with every glass - so a  partnership between the two brands seemed like the "perfect" match. Collaborating with Barsys, I developed multiple design iterations of the coaster packaging to properly balance the aesthetic of both brands.

Patrón's brand strategy is all about perfection - the perfect tequila makes the perfect cocktail. Barsys's Smart Coaster precisely measures each cocktail ingredient as it is poured to ensure a perfect cocktail with every glass - so a  partnership between the two brands seemed like the "perfect" match. Collaborating with Barsys, I developed multiple design iterations of the coaster packaging to properly balance the aesthetic of both brands.

Patrón's brand strategy is all about perfection - the perfect tequila makes the perfect cocktail. Barsys's Smart Coaster precisely measures each cocktail ingredient as it is poured to ensure a perfect cocktail with every glass - so a  partnership between the two brands seemed like the "perfect" match. Collaborating with Barsys, I developed multiple design iterations of the coaster packaging to properly balance the aesthetic of both brands.

Client                                                   

Patrón Tequila

Agency                                                

Momentum Worldwide                                     

Role                                                    

Associate Creative Director   

Client                                                   

Patrón Tequila

Agency                                                

Momentum Worldwide                

Role                                                    

Associate Creative Director

Client                                                   

Patrón Tequila

Agency                                                

Momentum Worldwide                                     

Role                                                    

Associate Creative Director   

Client                                                   

Patrón Tequila

Agency                                                

Momentum Worldwide                                     

Role                                                    

Associate Creative Director   

Client                                                        

Patrón Tequila                           

Agency                                                  

Momentum Worldwide                                       

Role                                                      

Associate Creative Director

Packaging Design User Journey 

The video below demonstrates how the Smart Coaster connects to a proprietary Barsys app to  choose from a variety of cocktail options, all measured to perfection. Video and In-situ photography created by Barsys.

Packaging Design User Journey

The video below demonstrates how the Smart Coaster connects to a proprietary Barsys app to  choose from a variety of cocktail options, all measured to perfection. Video and In-situ photography created by Barsys.

Packaging Design User Journey

The video below demonstrates how the Smart Coaster connects to a proprietary Barsys app to  choose from a variety of cocktail options, all measured to perfection. Video and In-situ photography created by Barsys.

Packaging Design User Journey

The video below demonstrates how the Smart Coaster connects to a proprietary Barsys app to  choose from a variety of cocktail options, all measured to perfection. Video and In-situ photography created by Barsys.

Packaging Design User Journey

The video below demonstrates how the Smart Coaster connects to a proprietary Barsys app to  choose from a variety of cocktail options, all measured to perfection. Video and In-situ photography created by Barsys.