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GRILLED DOGS

Campaign Development

Art Direction / Illustration / Design

2016

 

GRILLED DOGS

Campaign Development

Art Direction / Illustration / Design

2016 

GRILLED DOGS

Campaign Development

Art Direction / Illustration / Design

2016

 

GRILLED DOGS

Campaign Development

Art Direction / Illustration / Design

2016

 

GRILLED DOGS

Campaign Development

Art Direction / Illustration / Design

2016

Burger King employees have a tendency to leak information of products before they arrive in store. To launch Burger King's newest product, Grilled Dogs, we decided to embrace the leak and make an employee training video that we knew actual employees would share. Snoop Dogg acted as the ambassador for the launch and we deployed various other tactics to keep up the hype through the duration of the campaign. 

Burger King employees have a tendency to leak information of products before they arrive in store. To launch Burger King's newest product, Grilled Dogs, we decided to embrace the leak and make an employee training video that we knew actual employees would share. Snoop Dogg acted as the ambassador for the launch and we deployed various other tactics to keep up the hype through the duration of the campaign. 

Burger King employees have a tendency to leak information of products before they arrive in store. To launch Burger King's newest product, Grilled Dogs, we decided to embrace the leak and make an employee training video that we knew actual employees would share. Snoop Dogg acted as the ambassador for the launch and we deployed various other tactics to keep up the hype through the duration of the campaign. 

Client                                                   

Burger King

Agency                                                

Code & Theory                                    

Role                                                    

Senior Art Director  

                     

Client                                                   

Burger King

Agency                                                

Code & Theory                                    

Role                                                    

Senior Art Director  

                     

Client                                                        

Burger King                           

Agency                                                  

Code & Theory                                      

Role                                                      

Senior Art Director

Employee Training Video

We got none other than Snoop Dogg to host our faux product training video and help set the tone for the campaign to come.   Director: Evan Silver   GCD: Brad Dixon   ACD: Mike Latshaw, Adam Lock    

Employee Training Video

We got none other than Snoop Dogg to host our faux product training video and help set the tone for the campaign to come. Director: Evan Silver  GCD: Brad Dixon  ACD: Mike Latshaw, Adam Lock    

Employee Training Video

We got none other than Snoop Dogg to host our faux product training video and help set the tone for the campaign to come. Director: Evan Silver  GCD: Brad Dixon  ACD: Mike Latshaw, Adam Lock    

Tabloid Cover Wraps

To keep the momentum going we took over the cover wraps of news publications across the country including NY Post, Chicago Red Eye, Phialdelphia Metro and Houston Chronicle. 

Tabloid Cover Wraps

To keep the momentum going we took over the cover wraps of news publications across the country including NY Post, Chicago Red Eye, Phialdelphia Metro and Houston Chronicle. 

Tabloid Cover Wraps

To keep the momentum going we took over the cover wraps of news publications across the country including NY Post, Chicago Red Eye, Phialdelphia Metro and Houston Chronicle. 

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Product Social Content

Mouth watering product photography and fun GIFs helped keep the conversation going across Burger King's social channels.

Product Social Content

Mouth watering product photography and fun GIFs helped keep the conversation going across Burger King's social channels.

Product Social Content

Mouth watering product photography and fun GIFs helped keep the conversation going across Burger King's social channels.

Product Social Content

Mouth watering product photography and fun GIFs helped keep the conversation going across Burger King's social channels.

Product Social Content

Mouth watering product photography and fun GIFs helped keep the conversation going across Burger King's social channels.

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Illustrated Poster Series

I extended the style of the clean, halftone packaging style into an illustration series for Twitter and Tumblr.

Illustrated Poster Series

I extended the style of the clean, halftone packaging style into an illustration series for Twitter and Tumblr.

Illustrated Poster Series

I extended the style of the clean, halftone packaging style into an illustration series for Twitter and Tumblr.

Illustrated Poster Series

I extended the style of the clean, halftone packaging style into an illustration series for Twitter and Tumblr.

Illustrated Poster Series

I extended the style of the clean, halftone packaging style into an illustration series for Twitter and Tumblr.

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Cannes Lion 2016 Bronze Winner

This campaign won the Bronze Lion in the category of Entertainment and Visual Storytelling.

- Cannes, PR Lions, Launch, Shortlist

- Cannes, PR Lions, Internal Communications, Shortlist

- Webbys, Film & Video, Honoree

Cannes Lion 2016 Bronze Winner

This campaign won the Bronze Lion in the category of Entertainment and Visual Storytelling.

- Cannes, PR Lions, Launch, Shortlist

- Cannes, PR Lions, Internal Communications, Shortlist

- Webbys, Film & Video, Honoree

Cannes Lion 2016 Bronze Winner

This campaign won the Bronze Lion in the category of Entertainment and Visual Storytelling.

- Cannes, PR Lions, Launch, Shortlist

- Cannes, PR Lions, Internal Communications, Shortlist

- Webbys, Film & Video, Honoree

Cannes Lion 2016 Bronze Winner

This campaign won the Bronze Lion in the category of Entertainment and Visual Storytelling.

- Cannes, PR Lions, Launch, Shortlist

- Cannes, PR Lions, Internal Communications, Shortlist

- Webbys, Film & Video, Honoree

Cannes Lion 2016 Bronze Winner

This campaign won the Bronze Lion in the category of Entertainment and Visual Storytelling.

- Cannes, PR Lions, Launch, Shortlist

- Cannes, PR Lions, Internal Communications, Shortlist

- Webbys, Film & Video, Honoree

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Case Study Video

A recap video of the campaign that documents how the launch of Grilled Dogs was one of the most successful product launches in Burger King history.

Case Study Video

A recap video of the campaign that documents how the launch of Grilled Dogs was one of the most successful product launches in Burger King history.

Case Study Video

A recap of the campaign that documents how the launch of Grilled Dogs was one of the most successful product launches in Burger King history.

Case Study Video

A recap video of the campaign that documents how the launch of Grilled Dogs was one of the most successful product launches in Burger King history.

Case Study Video

A recap video of the campaign that documents how the launch of Grilled Dogs was one of the most successful product launches in Burger King history.

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