GRILLED DOGS
Campaign Development
Art Direction / Illustration / Design
2016
GRILLED DOGS
Campaign Development
Art Direction / Illustration / Design
2016
GRILLED DOGS
Campaign Development
Art Direction / Illustration / Design
2016
GRILLED DOGS
Campaign Development
Art Direction / Illustration / Design
2016
GRILLED DOGS
Campaign Development
Art Direction / Illustration / Design
2016
Burger King employees have a tendency to leak information of products before they arrive in store. To launch Burger King's newest product, Grilled Dogs, we decided to embrace the leak and make an employee training video that we knew actual employees would share. Snoop Dogg acted as the ambassador for the launch and we deployed various other tactics to keep up the hype through the duration of the campaign.
Burger King employees have a tendency to leak information of products before they arrive in store. To launch Burger King's newest product, Grilled Dogs, we decided to embrace the leak and make an employee training video that we knew actual employees would share. Snoop Dogg acted as the ambassador for the launch and we deployed various other tactics to keep up the hype through the duration of the campaign.
Burger King employees have a tendency to leak information of products before they arrive in store. To launch Burger King's newest product, Grilled Dogs, we decided to embrace the leak and make an employee training video that we knew actual employees would share. Snoop Dogg acted as the ambassador for the launch and we deployed various other tactics to keep up the hype through the duration of the campaign.
Client
Burger King
Agency
Code & Theory
Role
Senior Art Director
Client
Burger King
Agency
Code & Theory
Role
Senior Art Director
Client
Burger King
Agency
Code & Theory
Role
Senior Art Director
Employee Training Video
We got none other than Snoop Dogg to host our faux product training video and help set the tone for the campaign to come. Director: Evan Silver GCD: Brad Dixon ACD: Mike Latshaw, Adam Lock
Employee Training Video
We got none other than Snoop Dogg to host our faux product training video and help set the tone for the campaign to come. Director: Evan Silver GCD: Brad Dixon ACD: Mike Latshaw, Adam Lock
Employee Training Video
We got none other than Snoop Dogg to host our faux product training video and help set the tone for the campaign to come. Director: Evan Silver GCD: Brad Dixon ACD: Mike Latshaw, Adam Lock
Tabloid Cover Wraps
To keep the momentum going we took over the cover wraps of news publications across the country including NY Post, Chicago Red Eye, Phialdelphia Metro and Houston Chronicle.
Tabloid Cover Wraps
To keep the momentum going we took over the cover wraps of news publications across the country including NY Post, Chicago Red Eye, Phialdelphia Metro and Houston Chronicle.
Tabloid Cover Wraps
To keep the momentum going we took over the cover wraps of news publications across the country including NY Post, Chicago Red Eye, Phialdelphia Metro and Houston Chronicle.
Product Social Content
Mouth watering product photography and fun GIFs helped keep the conversation going across Burger King's social channels.
Product Social Content
Mouth watering product photography and fun GIFs helped keep the conversation going across Burger King's social channels.
Product Social Content
Mouth watering product photography and fun GIFs helped keep the conversation going across Burger King's social channels.
Product Social Content
Mouth watering product photography and fun GIFs helped keep the conversation going across Burger King's social channels.
Product Social Content
Mouth watering product photography and fun GIFs helped keep the conversation going across Burger King's social channels.
Illustrated Poster Series
I extended the style of the clean, halftone packaging style into an illustration series for Twitter and Tumblr.
Illustrated Poster Series
I extended the style of the clean, halftone packaging style into an illustration series for Twitter and Tumblr.
Illustrated Poster Series
I extended the style of the clean, halftone packaging style into an illustration series for Twitter and Tumblr.
Illustrated Poster Series
I extended the style of the clean, halftone packaging style into an illustration series for Twitter and Tumblr.
Illustrated Poster Series
I extended the style of the clean, halftone packaging style into an illustration series for Twitter and Tumblr.
Cannes Lion 2016 Bronze Winner
This campaign won the Bronze Lion in the category of Entertainment and Visual Storytelling.
- Cannes, PR Lions, Launch, Shortlist
- Cannes, PR Lions, Internal Communications, Shortlist
- Webbys, Film & Video, Honoree
Cannes Lion 2016 Bronze Winner
This campaign won the Bronze Lion in the category of Entertainment and Visual Storytelling.
- Cannes, PR Lions, Launch, Shortlist
- Cannes, PR Lions, Internal Communications, Shortlist
- Webbys, Film & Video, Honoree
Cannes Lion 2016 Bronze Winner
This campaign won the Bronze Lion in the category of Entertainment and Visual Storytelling.
- Cannes, PR Lions, Launch, Shortlist
- Cannes, PR Lions, Internal Communications, Shortlist
- Webbys, Film & Video, Honoree
Cannes Lion 2016 Bronze Winner
This campaign won the Bronze Lion in the category of Entertainment and Visual Storytelling.
- Cannes, PR Lions, Launch, Shortlist
- Cannes, PR Lions, Internal Communications, Shortlist
- Webbys, Film & Video, Honoree
Cannes Lion 2016 Bronze Winner
This campaign won the Bronze Lion in the category of Entertainment and Visual Storytelling.
- Cannes, PR Lions, Launch, Shortlist
- Cannes, PR Lions, Internal Communications, Shortlist
- Webbys, Film & Video, Honoree
Case Study Video
A recap video of the campaign that documents how the launch of Grilled Dogs was one of the most successful product launches in Burger King history.
Case Study Video
A recap video of the campaign that documents how the launch of Grilled Dogs was one of the most successful product launches in Burger King history.
Case Study Video
A recap of the campaign that documents how the launch of Grilled Dogs was one of the most successful product launches in Burger King history.
Case Study Video
A recap video of the campaign that documents how the launch of Grilled Dogs was one of the most successful product launches in Burger King history.
Case Study Video
A recap video of the campaign that documents how the launch of Grilled Dogs was one of the most successful product launches in Burger King history.
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